As a bottle blonde myself, I know the importance of finding a good blonde shampoo to rid my locks of dull, brassy tones.
But the more time I spend chatting with experts and learning about hair care (luckily it’s part of my job!), the more I realise that not all blonde shampoos are made equal. And in fact, some blonde shampoos may be doing more harm to your colour than good.
Most shampoos on the market are formulated with an ingredient called Sodium Lauryl Sulfate or ‘SLS’ for short. SLS is a foaming agent that lathers to remove dirt and build up. And while SLS in our cleansing products isn’t necessarily a bad thing (although it does get a bad rap – but that’s another story!), the ingredient can negatively affect dyed hair by fading colour and stripping away oils from already dry and damaged locks.
So when you’re spending half your pay cheque on the perfect blonde balayage, that’s a risk that none of us cannot afford.
Here are my top picks for SLS-free shampoos for blondes that will keep your tresses vibrant, hydrated, and brass-free!
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bhave Bombshell Blonde Shampoo
The bhave Bombshell Blonde Shampoo is formulated with naturally derived proteins extracted from New Zealand sheep wool to rebuild and restore severely damaged hair and help restore its internal structure. The colour-enriching pigments help neutralise brassy tones leaving hair soft and smooth.
Read reviews here…
OGX Sunflower Shimmering Blonde
Infused with sunflower oil, honey and UVA/UBA filters, the OGX Sunflower Shimmering Blonde shampoo deeply hydrates and revives blonde hair while protecting it from sun damage. The moisture-rich blend lifts rich, warm tones and leaves hair shiny and bright.
Find it at Coles.
Pureology Strength Cure Best Blonde Shampoo
Best suited for colour-treated hair, the Pureology Strength Cure Best Blonde Shampoo combines Pureology’s innovative Strength Cure technology with a violet toner. Pureology’s AntiFade Complex maximises colour retention while keravis, ceramide and arginine help replenish depleted amino acids in damaged hair.
Tried it? Write a review here…
Glow Lab Purple Shampoo
This silicone and sulphate-free purple shampoo corrects unwanted brassy and yellow tones to enhance vibrancy in both bottle and natural blondes. The formula is enriched with vitamin E, pro-vitamin B5 and betaine to protect and restore damaged hair, leaving it soft, smooth, and shiny.
Tried it? Write a review here…
Oribe Bright Blonde Shampoo
This luxe violet shampoo illuminates blonde and silver hair by correcting brassiness and yellow tones. Oribe’s Signature Complex combines watermelon, lychee and edelweiss extracts to protect hair against photoageing, oxidative stress, and the deterioration of natural keratin. Swiss garden cress sprout extract defends hair against environmental stressors and pollution to ensure vibrancy and shine.
Find it at David Jones.
ELEVEN Keep My Colour Blonde Shampoo
The ELEVEN Keep My Colour Blonde Shampoo is a toning shampoo ideal for both bottle and natural blondes. Formulated with a blue base, it fights brassiness and boosts white/blonde tones. It contains hydrolysed soy and wheat protein to strengthen hair and add volume. Plus, it’s extremely gentle on both hair and scalp.
Read reviews here…
L’Oréal EverPure Blonde Shampoo
The L’Oréal EverPure Blonde Shampoo helps revitalize and nourish over-processed blonde hair. Infused with iris botanicals, it neutralises brassy tones in just one use while gentle ingredients ensure your hair is free of buildup and the colour isn’t stripped away.
Find it at Chemist Warehouse.
Aveda Blue Malva Shampoo
This blue shampoo adds a silvery brightness to grey hair and neutralises brassiness in all hair colours. The plant-based formula is derived from babassu to enrich hair while cleansing. It also contains blue malva and cone flower to intensify colour and revitalise both hair and scalp.
Read reviews here…
