Best purple shampoo for blondes

Bleached blondes know the struggle all too well – you return fresh from the salon with a blonde that's light and bright, then within what feels like minutes, it’s gone brassy. But in case you didn’t know, you just need a secret weapon. And that weapon, is the best purple shampoo for blondes.
RELATED: Best blonde hair masks to ditch brassy tones
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Here at beautyheaven, we're lucky to be privy to over 300,000 reviews, a LOT of which are written by women who have their hair highlighted. And considering there's a whole lot of different brands, price points and level of purple-ness that goes in to finding the best purple shampoo for your blonde needs, we thought it'd be a great place to start. So whether you’re platinum, caramel or have just a bit of balayage, we've rounded up the best purple shampoo for blondes, according to our member reviews.
Fudge Clean Blonde Shampoo
"This stuff has some incredible brass eliminating power! I have white blonde hair and sometimes enjoy that little over toned look and this stuff does the trick. I find I don't have to leave it on very long and it takes away the gold colours from me hair. My hair keeps its integrity and does look damaged or yuck. It stays shiny and strong whilst still doing what I need it to do." - Georgia.RoeTrenerry, bh member
Provoke Touch of Silver Brightening Shampoo
"After bleaching my hair, I was told that I needed to turn to purple shampoos to tone out the brassiness in my hair and with Asian hair, comes a lot of brass. I bought this purple shampoo hoping it would tone my hair, but it did so much more. It toned out the brass in my ends, it left my hair feeling clean and refreshed and it smelt amazing. The 3 hit wonder. I honestly haven't gone back to my hair salon in months to get a retouch, so this is definitely doing its job and at a really good price." - thetweecollective, bh member
TIGI Bed Head Dumb Blonde Shampoo
"I’ve always been a fan of Tigi products, and Dumb Blonde continues to please! I didn’t think it would be possible for my hair to feel healthier after going blonde from natural dark brown, but this shampoo has done wonders to repair my hair. It has a lovely scent of lollies/bubblegum which lingers after washing your hair. Lathers really well, and a little goes along way." - Kryszia, bh member
ELEVEN Australia Keep My Colour Blonde Shampoo
"My hair is strawberry blonde and is currently balayaged. I use this product about once a week on my hair and it leaves it smelling amazing and neutralises the brassiness. Unlike other purple shampoos or toners, it doesn't leave your hands purple. If this does happen to you, I recommend using a normal shampoo to wash your hands while in the shower and it will come right off." - Shiana66, bh member
TONI&GUY Hair Care Purple Shampoo for Blonde Hair
"My go-to purple shampoo and conditioner was always Fudge. It does leave my hair very dry though, so I've been on the look-out for an alternative. I grabbed some of this, along with its companion conditioner when it was half-price at Woolies recently and I'm really glad I did! It lathers beautifully and does a great job of making my hair feel clean and silky." - skitzkitty, bh member
John Frieda Violet Crush Intense Purple Shampoo for Blondes
"Omg this is the best purple shampoo ever! Bought this on sale at Woolworths a few weeks ago and have been more than impressed with the results. It’s so easy to use and doesn’t leave my hands looking purple. Once washed out my hair is dry my hair feels soft and the yellow has been completely knocked out." - Jodes71, bh member
Blonde muk Toning Shampoo
"I would highly recommend this product, a lot of toning shampoos tend to dry out the hair and leave it still looking really dull. But this shampoo doesn't do that, it bought back my blonde to it's original looking tone. I use this in addition to the 2 minute mask that MUK have, and it works wonders. The best part for me is it's not super expensive, but you still get the results you are after." - xx.s.xx.36, bh member
KMS COLORVITALITY Blonde Shampoo
"Love this product, hair feels super soft & smells great. I have brown to blonde balayage hair and find this shampoo tones the brassy tones right down. I alternate between this and another moisturizing shampoo / conditioner as it is a little expensive, but I find definitely worth it." - Suzi480, bh member
Goldwell Dualsenses Blondes & Highlights Shampoo
"I find this shampoo leaves my hair looking healthy and helps to reduce colour fading which is so important in dyed blonde hair which can look quite dull if not maintained properly. The Blondes & Highlights shampoo, combined with Goldwell Dualsenses conditioner and treatment spray, gives my hair that ‘just stepped from the salon’ vibrancy." - onlyoni, bh member
Are you blonde? What’s your favourite purple shampoo for blondes?
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95 Member Comments
Love the John Frieda one
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I am currently using John Frieda Violet Crush and find it rather nice. I have tried a few of John Frieda other Blonde shampoos and they are all good.
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Fudge is my holy grail of hair products for blonde locks. I use it once a week to keep my colour fresh. Also priceline always seem to have it on sale so there is another bonus!!!
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Always looking for a good purple shampoo.
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I've tried the John Frieda one. Really good product, and great value for money.
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No blonde here.But love these brands.
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no, but i do love evo and fanola
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I use to use the fudge and toni and guy one. But I grew my balayage out and now my hair is my natural medium brown. Think I am going to stick to natural for a while.
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I’ve used the Fudge and Toni &Guy, I love them both. My hair is totally white/grey, but I have recently been using a blonde coloured fading shampoo. I still use purple shampoo or conditioner to tone the yellow tinges away.
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Great ones to try!!!
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I use regular shampoo but purple conditioner. I find that's more effective because I leave the conditioner in longer than shampoo.
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As I'm a natural blonde, although I do highlight my hair to help with body, I don't find I need this.
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Not blonde so not applicable to me
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I've tried the Aveda Malva. It was good but I didn't like the strong fragrance
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Blonde doesn't suit me at all. I wish it did.
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I'm no longer a blonde
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I've tried the Eleven one, but I didn't really find ot had much of an effect. I think some of the I heart Revolution colour shots should be on this list too
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I do like the John Frieda Violet Crush, but there are so many others to try. Next time in the market for shampoo will check out a few of others.
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Pai-Shau is a sulfate-free hair care product, Best to use https://www.pai-shau.com/
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Great Products to use..
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I’m not blonde, so I don’t have any use for these products. I have had highlights done in the past, and they looked really good, but I couldn’t be bothered with the upkeep.
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I've been using the Fudge shampoo for years, love it !
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I really want to try the Fudge purple shampoo!
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Fudge shampoo lathers really well. I also love John Frieda because it's high quality. It really is important to use purple shampoos if lighter.
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I sort of mix mine up a bit. I use the Goldwell as my regular shampoo to maintain my colour and for vibrancy and shine and I use the Fudge Clean Blonde Damage Rewind as a deep toner if I want to lighten my blonde highlights.
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