How to enjoy naturally relaxed, wave-free hair


Do you long for straight, smooth hair that didn’t have to come about with the use of scorching hot heat tools? Are you on the hunt for a product that can change the way your hair behaves? Do you want something that will allow your strands to just relax?

If you answered ‘yes’ to any of those questions, then you’re seriously in luck.  You’re in luck because the brains at Aveda have devised Smooth Infusion Naturally Straight™; a product that will change the way you style your hair from here on out. Oh, you want to know more, do you? I’m not surprised…

What does it do?

Aveda Smooth Infusion™ Naturally Straight works to do what hair straighteners can’t; which is make your hair naturally straighter over time. The unique lightweight cream progressively loosens curls with every use, so hair becomes straighter each and every time you use it.

How does it work?

Unlike chemical straightening, which penetrates deep into the hair shaft and modifies the hair’s natural bonds, Aveda Smooth Infusion™ Naturally Straight works from the outside of the shaft, adding a surface layer that increasingly loosens curls with every use, making hair straighter over time. The cream is safe to use on colour-treated hair and contains a mix of naturally-derived plant extracts to eliminate unwanted waves, and tapioca starch and maize, which create a barrier to fend off frizz in even the most humid conditions. As an added bonus, the cream is scented with a heavenly citrus-floral blend, featuring bergamot, palmarosa, Turkish rose and Australian sandalwood.

How do I use it?

Just apply a small coin-sized amount of product on to slightly damp, towel-dried hair, working on one section at a time, and then blow dry your hair or allow it to air dry as normal.

Can I try some?

Sure! Aveda is even giving 100 lucky people the chance to try a 10ml sample of Aveda Smooth Infusion™ Naturally Straight! All you need to do is follow the link and register to receive your sample! The offer runs from now until 25 May 2014. If you miss out on the sample, don’t worry! You’ll receive an email offer to receive a free sample with your next Aveda purchase!

What do you think of this technology? Is your hair in need of a relaxing smoothing treatment?

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