The future of hair care
Just as our iphones, computers, cars and televisions are getting bigger, better and more technologically-advanced, so too are our beauty tools. Why? Because they have to. Because we demand it. And more importantly, because they can.
Yes, there’s no doubt the world of beauty has managed to impressively keep up with the pace of the rest of these tech-savvy markets to deliver innovative, highly-advanced styling tools and haircare products. Right now, beauty is at the top of its game.
“Beauty tools are constantly evolving to meet the changing consumer needs. Savvy beauty brands have tapped into women’s desire for quick, easy, salon standard results,” explains Luxcurly founder and creator Hanita Adhi. A sentiment marketing director for VS Sassoon Australia and New Zealand Peter Brewer readily agrees on, revealing the trend is for “beauty tools that allow consumers to replicate up-to-the-minute fashion and red carpet looks easily and expertly at home.”
So with that in mind, here is a look at the future of haircare and styling:
Luxcurly Lux Classic
Beautiful hair just got a whole lot easier thanks to Luxcurly (seriously you guys, thank you). The Lux Classic is great news for anyone who struggles to perfect the curl, because this little wonder does ALL the work for you. That’s right - the auto-rotating curling iron means no more failed attempts at bouncy curls or barrel waves. The solution: Let the tool be your guide. And what’s more, it’s ceramic coated and PTC heated to ensure your hair gets an even heat distribution. Oh, and if that wasn’t enough, it also features an LCD temperature display and control buttons to allow you to adjust the heat settings as you wish. Yeah, it’s a little bit fancy.
Remington Curl Revolution Stylist Kit
I love a bargain as much as the next person, but with the Remington Curl Revolution Stylist Kit it actually feels like stealing. Why? because you’re getting three barrels (and therefore three hairstyles) for the price of one. Defined, medium and loose curls from just one tool?! Biiiiiig tick.
Much like Luxcurly, the Remington curling iron comes with an auto-rotating tong (manual labour is so last year) and heats up to 200 degrees in just 90 seconds - the speedy little thing. But perhaps the most impressive functionality of all - and travelling beauties, you’ll feel me on this one - is the worldwide voltage capability (these guys think of everything!) With ceramic plating for less damage and faster styling, this tool is the answer to all your wildest hair-related dreams.
Finally, a styler that takes the guilt out of heat styling. Introducing the ghd Platinum - the ground-breaking new styler that uses safer-for-hair heat and delivers ultimate styling results, all in just one stroke. Without getting too technical, the platinum contains tri-zone technology that works quickly and effectively to straighten, curl or style without compromising the health of your hair. The intelligent (and might I add very handsome) platinum uses three sensors in each plate to ensure the temperature of the tool is consistently maintained across the plate from root to tip, which means 50 per cent less hair breakage and 20 per cent more shine. Science, hey. So whether you have 60 minutes or just 10, ghd is here to help you get ready.
Philips Pro Dryer
Professional performance with less damage and gorgeous results are what make the Philips Pro Dryer one of the best in the biz. Don’t believe me? Just ask bh’s Debbie. With the innovative and unique Style & Protect concentrator that allows for precision styling while still caring for the health of your hair, the dryer has 25 per cent less overheating and can reach a drying speed of up to 110km/hr. If your hair gets too hot, a sensory valve is opened to relieve excess heat, so no more damage here! Doesn’t get much better than that.
Kerastase Paris Initialiste
And just when you thought you couldn’t keep being impressed, along comes the Kerastase Paris Initialiste - an advanced leave-in scalp and hair concentrate that works to create a perfect future for your hair, straight from the root of the issue (pun intended). Basically, the formula is based on stem cell research and plant-based biotechnology, harnessing the power of plant cells to maintain, optimise and protect the hair follicle’s regenerative functions and protect it from oxidative stress. Sounds simple, right? Look, all you really need to know is the ingredients found in Initialiste are working to improve the strength of each hair fibre and promote optimum hair growth. And just to add to the already impressive list, Initialiste adds super shine and elasticity. So much goodness from just one small bottle!
John Frieda Colour Refreshing Gloss
It’s just as Hanita says, we want salon standard results - without having to actually visit the salon. Ever heard the saying, "ask and you shall receive?" When you’re right in the thick of the in-between appointments phase, John Frieda’s Colour Refreshing Gloss is your saviour. It’s a convenient in-shower treatment that restores colour vibrancy and A+ tonal dimension to correct the appearance of dull, washed-out hair. Snaps to John for taking the time to perfect this little gem of a product. Want to see it in action? ‘Course you do.
Have you used any of these products before?