Does holographic hair foam really work?

Holographic hair foam has been hot property on social media for a while now, as has anything even remotely unicorn-inspired (Paris Hilton’s unicorn mist is now available at Chemist Warehouse, in case you were wondering!). We’ve been waiting almost a year for holographic hair foam to hit our shores and now that IGK haircare is available at Sephora, we finally got our hands on one!

The product is aptly called Foamo ($34, sephora.com.au) and it’s a temporary iridescent hair colour that changes with the reflection of light. It comes in two shades, Moonrock and Meteor, and we were lucky enough to try out the Moonrock shade, which shifts from pink to teal as your hair moves under the light.

While there’s lots of talk about holographic hair foam, there’s also some doubt as to whether it actually works – so we decided to put it to the test! Did it live up to our high expectations? Watch the video above to see bh’s Kate try it for the first time!

If you’re not sold on the holographic component but like the idea of experimenting with temporary colour, there’s still heaps of great options! We’re loving the Schwarzkopf LIVE Colour Spray – Candy Pink, L’Oréal Paris Colorista 1-Day Spray and Vixen Hair Colour Chalks.

Would you try holographic hair foam?

38 Member Comments

Sootyhere 27 Jan 2021 10:43 AM

Good that it just washes out. Very subtle.

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admittedtrouble 11 Apr 2019 7:50 AM

I'm not sure effect is worth the cost judging by the video, or maybe it just doesnt show well... I do love the concept tho

Simonja 18 Jan 2019 3:59 PM

Holographic Hair Foam? Had never heard of it.

katrina176 8 Sep 2018 9:41 PM

It's quite fun and cute. Maybe not for me but i do like it.

bebeautiful34 8 Sep 2018 9:53 AM

How fun! I do find IGK is more marketed towards the young trendy instagram obssessed girls rather than people like me, but this is a fun product.

misfortune8 31 Aug 2018 1:33 AM

I've seen a similar product from Brite at the supermarket. I love using semi-permanent fun colours.

Strawberry Crayon 30 Aug 2018 3:20 PM

Love Holo but not a fan of the look of this irridescent hair foam.

Seashells 30 Aug 2018 2:12 PM

I've seen this in Sephora (along with other IGK products), but didn't think it was for me. I do like the blue shimmer in the darker part of Kate's hair though. I couldn't really see the pink tbh.

Lucy16 30 Aug 2018 1:51 PM

Trip, trip, trippy!

Beautybabe140194 27 Aug 2018 8:37 PM

Results are not as amazing as I would of thought. Definitely like the idea of it.

Chrystalage 25 Aug 2018 11:41 PM

Yeah pretty but not for me

morrigan.alongi 25 Aug 2018 8:30 PM

This would look so cute for a festival or a night out! I would so try a darker colour on my dark hair

Jessica712 25 Aug 2018 6:00 PM

Looks like a fun product for your hair.

Viki J 24 Aug 2018 12:06 AM

It could definitely be cute at a festival etc. with the right hairstyle and outfit!

cosmoslyn 23 Aug 2018 9:38 PM

looks fun, maybe a book week idea for my kid! not bad not bad

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Lucy16 30 Aug 2018 3:01 PM

I was thinking the same thing. I think I'd look ridiculous if I were to use it!

Margaret 322 23 Aug 2018 12:18 PM

Interesting, I would love to see the results once it dried.

Eskimo82 23 Aug 2018 11:32 AM

Hmmm, I think it kinda just made the hair look greasy...I saw a bit of the pink at the bottom but it really didn´t show up as much as I had been expecting. Sounded like a great idea though, but execution I´m not sure the product really lives up to the hype. Kate was great in the video though!! xx

GeeJ 22 Aug 2018 6:48 PM

Looks good but I'm afraid of ruining my foils. Its been such hard work to get them to the light shade they are now.

onlyoni 21 Aug 2018 5:24 PM

It's not a product I would use but it looks like a bit of fun for younger people who want something different.

Meedee 21 Aug 2018 8:03 AM

Oh wow.....now that is very cool. I would love this sort of product for those occasions such as visiting Vegas where you want to be a bit more out there then normal.

skincare junkie 20 Aug 2018 11:05 PM

I have gladly passed all my fancy hair colors to my friend. I don't really have the time to maintain these looks.

Elunia 20 Aug 2018 9:24 PM

It looks cool but I guess that it is just for fancy hair days.

ErinLady 20 Aug 2018 9:10 PM

I love some wacky hair, I've had every colour under the sun over the years. But this, well, I'm just not sure I like it. At first glance on the homepage I thought she had super greasy hair, not an ideal look!

Luna19 20 Aug 2018 8:56 PM

Definitely, something I would use, working in corporate restricts how "wild" you can go with your hair. Be interesting if this is something that could be wearable with your hair down without impacting the 'feel' of the hair too much.

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Does holographic hair foam really work?