Goldwell began in 1948, when 27-year old Mr. Hans Dotter had a dream to offer hairdressers a quality product range exclusive for salon use. It started with a lotion, called 'Goldwell', which enabled people to give lasting shape to their hairstyle. This simple trade name soon became the company name, which has developed into a well-known brand name and is today represented in more than 50 countries worldwide. Goldwell is dedicated to producing high quality, innovative products, with all products benefiting from rigorous research and development at Goldwell's research facility, one of the largest and most advanced facilities in Europe. Goldwell strives to set standards for professional haircare throughout the world, working with the expertise of hairdressers to ensure that consumers receive the best results in salon, and also benefit from this professional knowledge to receive individually recommended products to maintain those results at home.