Shiny, healthy hair doesn’t have to blow the budget. Thanks to the impressive range of supermarket shampoos on offer, salon-quality haircare can now be pencilled down between milk and avocados on your weekly shopping list.
Trying to maintain your hair colour? There’s a supermarket shampoo for that. Caring for curls? There’s a supermarket shampoo for that, too.
So if you’re after a budget-friendly hair buy, we’ve got you covered with a round-up of the best supermarket shampoos on offer in Australia.
2025’s TOP 3 Supermarket Shampoos
- Fudge Professional Clean Blonde Toning Purple Shampoo, $12.99, Chemist Warehouse
- OGX Renewing + Argan Oil of Morocco Shampoo, $11.49, Chemist Warehouse
- A’kin Daily Shine Shampoo, $8.39, Chemist Warehouse
The best supermarket shampoos 2025
Fudge Professional Clean Blonde Toning Purple Shampoo
from $12.99 at Chemist Warehouse
If you thought you’d never find salon-quality blonde shampoo at the supermarket, the Fudge Professional Clean Blonde Toning Purple Shampoo is here to prove you wrong. This shampoo diminishes brassy tones while the Opti-PLEX™ technology works to remedy chemical, styling and environmental damage to your locks.
Key features:
- Diminishes unwanted brassy tones
- Opti-PLEX™ technology repairs damaged strands
- FragranceFuse™ technology infuses hair with fragrance for 24 hours after application
Available at:
- $12.99 from Chemist Warehouse
- $17.95 from Oz Hair & Beauty
- $26 from Priceline
OGX Renewing + Argan Oil of Morocco Shampoo
from $11.49 at Chemist Warehouse
There’s a reason why the OGX Renewing + Argan Oil of Morocco Shampoo has a perfect 5-star rating from bh members. This shampoo is rich in vitamin E and antioxidants to penetrate deep into the hair, leaving locks renewed, lush, soft, and shiny.
Key features:
- Enriched with antioxidants such as vitamin E
- Softens hair
- Imbues shine
Available at:
- $11.49 from Chemist Warehouse
- $13.80 from Priceline
- $23 from Woolworths
A’kin Daily Shine Shampoo
from $8.39 at Chemist Warehouse
If natural and nourishing are two key factors that you look for when you browse the shampoo aisle (physically or digitally), then we’ve got the Aussie-owned (and made) brand for you. A’kin! Housed in 100 per cent recycled packaging, this shine-inducing shampoo is packed full of hydrating, strand-loving ingredients. Australian jojoba oil and niacinamide work to boost (and lock in) moisture, all while yerba mate works to increase shine. Big hair wins all round really.
Read more A’kin Daily Shine Shampoo reviews
Key features:
- Australian jojoba oil locks in moisture
- Made in Australia
- 100 per cent recycled packaging
Available at:
- $8.39 from Chemist Warehouse
- $11.22 from Oz Hair & Beauty
- $16.95 (usually $19.95) from Healthy Life
L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo
from $4.50 at Chemist Warehouse
This bright red bottle of goodness contains ceramide-R to repair your hair’s cuticles and is a godsend for damaged, brittle hair. L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo also helps to nourish dry strands and protect colour from fading with a built-in UVB filter to defend against environmental aggressors.
Key features:
- Contains cuticle repairing ceramide-R to treat damaged brittle hair
- Protects from colour fade
- UVB filters protect against environmental aggressors
Available at:
- $4.50 from Chemist Warehouse
- $8.50 from Priceline
- $8.50 from Big W
Head & Shoulders Supreme Moisture & Smooth Shampoo
from $9.99 at Priceline
Rejuvenate your hair, soothe your scalp and boost shine with this nourishing supermarket shampoo. Head & Shoulders Supreme Moisture & Smooth Shampoo is formulated with a blend of coconut argan oil to deliver a shot of moisture from root to tip and leave hair silky-soft after ever wash.
Key features:
- Scalp-soothing formula
- Enhances shine
- Infused with coconut and argan oil
Available at:
- $9.99 from Priceline
- $14 from Amazon Australia
Maui Moisture Curl Quench + Coconut Oil Shampoo
from $9.99 at Chemist Warehouse
Need a supermarket shampoo that helps to detangle, de-frizz and define curls? This gentle, creamy fellow could be your new best friend. Enriched with coconut oil, papaya butter and plumeria extract, Maui Moisture Curl Quench + Coconut Oil Shampoo is made to enhance softness while encouraging your natural hair bounce.
Key features:
- Detangles and defines curls
- Smooths frizz
- Enriched with coconut oil, papaya butter and plumeria extract
Available at:
- $9.99 from Chemist Warehouse
- $20 from Woolworths
- $26 from Priceline
John Frieda Profiller + Thickening Shampoo
from $17.99 at Chemist Warehouse
Let’s be very clear. The myths and rumours that surround ‘supermarket’ shampoos are here to be busted. Long gone are the days where picking up a bottle of the cleansing stuff in your weekly shop meant sacrificing your strands. Now, the likes of John Frieda have joined the shelves and your hair can rejoice. This biotin-infused thickening shampoo works to thicken your strands, protecting them from the inside out. It even works to enrich your mane with a helping of hydration thanks to hyaluronic acid.
Read more John Frieda Profiller + Thickening Shampoo reviews
Key features:
- Formulated with biotin to thicken hair
- Enriched with hydration hyaluronic acid
- Helps to reduce breakage and hair fall
Available at:
- $17.99 from Chemist Warehouse
- $20.99 from Priceline
- $21 from Woolworths
Toni & Guy Strength Plex Bond Repair Shampoo
from $15 at Woolworths
Serious strand-strengthening is no longer reserved for the salons. This bond-repairing shampoo works to strengthen, repair and hydrate for all hair types. The innovative formula is designed with StrengthPLEX technology which works to deeply bond to and repair damaged fibres within your strands. The shine-inducing formulation even includes nourishing, restorative Australian Kakadu plum. And as if the inclusion of a powerful Aussie native wasn’t enough, the shampoo itself is even made here on our local shores. Aussie wins all around in the world of hair care.
Read more Toni & Guy Strength Plex Bond Repair Shampoo reviews
Key features:
- StrengthPLEX technology works to restore bonds
- Protects against future damage
- Infused with Australian Kakadu plum for shiny strands
Available at:
- $15 (usually $30) from Woolworths
- $19 from Big W
- $24.99 from Priceline
Aveeno Oat Milk Blend Moisturising Shampoo
from $9.75 at Woolworths
While we might’ve just wrapped our heads around drinking oat milk, it’s time to recognise its powerful skin-soothing properties. The inclusion of this food-meets-skin care ingredient will mean your scalp is getting a whole new level of nourishment, soothing and even a hit of moisture. This gently nourishing shampoo is even free from surfactants, making it a great naturally aligned option.
Read more Aveeno Oat Milk Blend Moisturising Shampoo reviews
Key features:
- Skin care-infused formulation
- Scalp-soothing benefits
- Nourishing oat milk infusion
Available at:
- $9.75 (usually $19.50) from Woolworths
- $11.70 (usually $19.50) from Priceline
- $16.90 (usually $19.50) from Chemist Warehouse
Garnier Fructis Normal Strength & Shine Shampoo
from $4 at Priceline
If you’re looking to snag a bargain and support an environmentally-conscious, animal-protecting company, get involved with Garnier. A much-loved staple gracing aisles, this nourishing brand has come up with a shampoo that’s going to leave your strands shimmering and strengthened. It’s enriched with the nourishing power of superfruits (such as grapefruit) along with hard-hitting skin care (because scalp is skin too) ingredients such as vitamin B6 and B3 (aka niacinamide), which work to strengthen the fibre of your hair from the root out. This dermatologically-tested shampoo is here to shake up the hair care game, and give you a few more dollars to rattle around in your wallet.
Read more Garnier Fructis Normal Strength & Shine Shampoo reviews
Key features:
- Formulated with grapefruit extract
- Enriched with niacinamide and vitamin B6
- Made in a factory using 100 per cent renewable energy
Available at:
- $3.99 (usually $8) from Chemist Warehouse
- $4 (usually $8) from Priceline
- $5.60 (usually $8) from Woolworths
Batiste Dry Shampoo Original
from $8.22 (usually 13.70) at Priceline
Who says all shampoo needs to come in the form of a hair wash day? Not only does this quick-and-easy ‘in a can’ variety save you serious time with a few spritzes and no dry time, but it even works to give your tresses a boost of volume. Gently refreshed, bouncy hair? It’s a big yes from us.
Read more Batiste Dry Shampoo Original reviews
Key features:
- Refreshes hair without the need for a wash
- Gently removes oil
- Creates volume
Available at:
- $8.22 (usually 13.70) from Priceline
- $9.40 (usually $13.55) from Woolworths
- $9.99 (usually $13.70) from Chemist Warehouse
QV Nourishing Shampoo
from $20.99 at Priceline
If your skin and scalp lean towards the sensitive side, then it’s worth picking up a shampoo that’s going to nourish and support it, while still giving your strands a seriously good cleanse. This hydrating shampoo comes with a long list of ‘free-froms’ that promise to support your strands.
Read more QV Nourishing Shampoo reviews
Key features:
- Made in Australia
- Dermatologist-backed
- Sensitive skin (and scalp)-safe
Available at:
Main image credit: Getty
Which supermarket shampoo is your favourite?
So far I can only use the Dermal Therapy shampoo. Everything else irritates my scalp
Is it good for oily hair and dandruff? There’s a competition currently running for Dermal Therapy haircare range and it sounds really good.
The supermarket sells a lot of good brands . I have bought a lot of great shampoos from the supermarket.
Elive and Head and Shoulders are both really good products
Ogx gets my vote of these
I often buy Head and shoulders.
I haven’t ever tried these brands, but you can find good brands i the supermarket.
I found the OGX Argan Shampoo to leave my hair a bit oily over time, but do like the Elvive range!
Having completely grey hair now, that I subtly tint blonde. I love to use a purple shampoo. I always wait until the better brands are on special at the supermarket.
I love fudge or John Frieda. etc.
I like John Frieda as well.
At $4.50 at Chemist Warehouse L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo is a real bargan. Must remember to look out for some
John Frieda and Toni and Guy are some of my favourites.
Love the Toni & Guy Strength Plex Bond Repair Range. Really good!!
I also recommend this in winter ! I agreed that it’s work well ! https://www.ssmsmart-square.com
So many choices!
I keep three different shampoos and conditioners going at a time, on rotation. I find that best for my hair. I’ve never tried Maui Moisture so I think another trip to Chemist Warehouse is in order. My current fave is Aveeno.
The thing that I have found with cheaper shampoos is that you need to use more to get that lather. Often times I think it is better to spend more and have a better quality product that will last sometimes three times the number of washes so when you work it out as a per wash thing the more expensive product can work out to be better value.
I honestly never have this issue but always check the ingredients list. You need the right sulfates for a good lather. I’ve tried a lot of expensive shampoos that were sulfate free and no lather at all.
I use the Garnier Fructis and OGX from time to time.
I wouldn’t use these. Maybe only Aveeno but would need to try it.
I own quite a few of these products already, good to see them listed here
I have used a few of these shampoos but Aveeno I used for over 4 years but since they changed the packaging, something is different in the ingredients as well. It now lathers way too much for being sulphate free and the thick cream is now really runny so I had to stop using it. It’s a shame as it was wonderful for my hair before the change of packaging.
When I was blonde Fudge Professional Clean Blonde Toning Purple Shampoo was the best! I also love the huge 1L bottle of TRESemme pump packs especially the Cleanse & Replenish for my oily hair and using as my first wash (or the entire family) it lasts forever and is on sale for $4! Chemist Warehouse have some amazing ones I’ve just added to my list including the Redken dupes from L’Oreal and Dercos range for oily hair and dandruff! I always check the ingredients though as that’s the most important 💖
Love Ogx
Yes to everything except Head and Shoulders