In the magical world of beauty, there are some products that become so popular they reach cult status. And the much-loved Batiste Dry Shampoo range has officially hit those heights, with new data revealing that in 2017, 2.25 cans of Batiste Dry Shampoo were sold every single second globally. That’s a whole lot of dry shampoo!
In case you didn’t know, Aussie women are dry shampoo obsessed, spending more than $40 million on dry shampoo alone last year. But it’s not just beauty junkies lining the aisles of Chemist Warehouse to get their hands on the Batiste range – celebrities also love the product!
Actresses Drew Barrymore and Jenna Dewan have both professed their love for the product, with Drew hailing Batiste Dry Shampoo – Blush as, “Better than any I have ever tried and I am a dry shampoo enthusiast.”
Jenna, also a long-time dry shampoo devotee, said that Batiste Dry Shampoo – Blush has “been used on me since I was in dance recitals my entire life…it’s a shining product.”
So why is the Batiste dry shampoo range so popular? Firstly, it absorbs oil really quickly and without a lot of product, which is great for those of us who don’t like product build-up (read: everyone).
Have you tried Batiste’s dry shampoo range? Which scent is your favourite?