L'Oréal Professionnel is a global brand that is exclusive to hair salons. Eugène Schueller, created the first safe hair colour called L'Oréal in 1909. Since then, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and their customers, offering solutions for all hair needs. The brand has a close connection to the fashion industry, supporting over 800 fashion shows across Paris, New York, London and Milan every year. It delivers a range of innovative, premium-quality products, tested and approved by the biggest names in hairdressing.