The secrets to screen siren glamour


Oh, Blake Lively. She’s been a style and make-up muse of ours here at bh for some time now. She just never seems to put a foot wrong. Ever.

But just when we thought we couldn’t get any more awe-struck by the star, we saw her in the campaign for Gucci’s new Premiere fragrance, and well, we were floored. This is quite possibly the best we’ve seen her look. She’s gorgeous (as ever!), but that’s not just what’s striking about the campaign. What stands out is the way she pulls off the old Hollywood glamour look while still maintaining a whisper of the girl-next-door charm that we all love her for.

The shimmering gown she’s draped in fits her shape perfectly, her hair falls in soft waves that strike the almost-impossible balance between natural and glamorous, and her make-up is flawless without looking too ‘done’. Yep, Ms Lively manages to achieve the secret to screen siren sexiness: the ability to look beautiful without being aloof, and confident while remaining utterly feminine.

So, how does she do it?

We’ve taken a closer look at the Gucci Premiere campaign to pick out the elements of style and beauty brilliance that can act as inspiration to us all.

THE MAKE-UP SECRET: if you want to look every inch the siren, don’t try too hard to look like a siren.
Okay, so that may sound confusing, but it’s true. The beauty of Blake in the Gucci campaign is that her make-up is striking yet still subtle. The golden, dewy skin; the softly-contoured cheekbones; the smoky eyes that smoulder without looking too dramatic. The look just works – because underneath the make-up she’s still Blake. Tip: always go with the tones and colours that flatter your skin tone, and let your natural beauty do the talking.

THE HAIR SECRET: stay true to your signature style, while adding extra softness and shine.
Blake’s everyday style is long, low-maintenance tousled tresses. And she sure knows how to make that work. But for extra glamour, her hair in the Gucci campaign is sleeker, falling in soft waves. The sexiest hair is the hair that looks good enough to touch, right? The trick here is to go with a smoother, polished look that’s not too far removed from your regular ‘do. That way you’ll still feel confident in the knowledge your style suits you perfectly. Tip: ensure you always make time for a weekly deep conditioning treatment, so when you’re styling your hair for maximum impact it will still look radiant and healthy.

enlist the help of a signature scent.
Sexiness isn’t just about the way you look; it’s also about how you smell. Get it wrong, and your fragrance won’t match the look you’re going for. Get it right, and it can be the essential finishing touch that accentuates your beauty and individuality. If you want to ooze glamour, pick a sophisticated scent such as Gucci Premiere, which has classic top notes of bergamot and orange blossom, sensual heart notes of white flowers, musk and warming base notes of leather and wood.

THE STYLE SECRET: Go for gold.
The gilded gown worn by Blake in the campaign is the ultimate in Hollywood elegance. There’s something about the golden tones that screams luxury. But your style statement doesn’t have to be a floor-length dress. Adding metallic hints to your outfit can add instant glamour to any look, from a statement bracelet to your accessories. Take a peek at the Gucci shoes, handbags, and sunglasses on the left to see what’s currently on our accessories lust list (available at

Want to see Blake smoulder in the Gucci Premiere campaign? Watch the clip below.

It’s our 5th birthday this week and to celebrate we’re giving YOU the chance to win some awesome beauty prizes – hooray!
And, to help you get those Blake Lively-esque locks you’ve been lusting after above, we’ve got some hair styling supremos to give away.

For your chance to win one of five hair tools, simply fill in your details below.

Can’t see the form? Click here.

Competition ends: midnight 14th October 2012
NSW Permit Number: LTPM/11/00694 / Class: Type C
ACT Permit Number: ACT TP 11/03451

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