The power of a perfume award

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The power of a perfume award

You may have heard that I (along with Cherie and Deb) attended the 2012 Annual Fragrance Foundation Jasmine Awards this morning, you may have also heard that I picked up the coveted award for Best Online Feature (silent cheer squad goes off), but what you may not know about was the ‘priceless’ look on my face when my name was called to receive the award. (Apparently it was a cross between Taylor Swift when Kanye crashed her acceptance speech at the MTV awards – and Chewbacca.) 

You see, fragrance has always been a passion of mine. I live by the mantra ‘smell good, feel better’ – and always ensure I keep a vial of my favourite juice with me at all times – so I can instantly feel refreshed and a little more ready to tackle the world with just a single spritz.

It was for this reason that I was extra-specially chuffed to take home the Best Online Feature award for my ‘The Power of Perfume’ feature, which taps into the integral part that fragrance plays when it comes to feeling empowered, evoking memories and making a lasting impression.

Oh but don’t listen to me jibber jabber on all day long! Check out the feature for yourself and let me know what you think! 


Have you ever won an award? Or a competition that turned you into one very chuffed little monkey?

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