One Direction have released a new fragrance

One Direction have released a new fragrance

At bh, we’re always excited when a new fragrance is released, but ‘One Direction’ and ‘new perfume’ in the same sentence? We can’t even. 

The boy band we’re all secretly in love with recently revealed their fourth fragrance, ‘Between Us’, is on its way – along with a bottle image and a hysterical new commercial to boot!

Here’s what the bottle looks like (and what girl could resist that cute black bow?):

In a press release, the bottle designer said the band “wanted to create a more premium shape, with elegant detail.”

It’s also about getting in with the fans: “As One Direction fans are growing up to become young, modern women, we wanted to bring the design in line with this. 

“The bottle has beautiful straight lines, which complement the sensuality of the juice. The proximity between the band and the fans is symbolised by the two golden rings, representing the spirit of Between Us.”

Slightly vom-worthy, but still pretty cute, right? 

At the launch event in London, Niall Horan chatted about the group’s fragrance journey.

“As this is our fourth fragrance, we feel like we are really getting the hang of it. 

“Not sure we’re pros just yet, but the four of us have our own opinions on what looks and smells good, and we all bring something different to the finished product.” 

Well said, Niall! We just wish Zayn could be around to experience the new high. 

If you’re not sold, the hysterical commercial should win you over, revealing where the band found the fragrance’s exotic ingredients:


In any case, we’ll be very interested to see how the new offering compares to the band’s previous fragrances: Our Moment Eau De Parfum, That Moment Eau De Parfum and You & I (which was the US’ number one celebrity women’s fragrance launch of 2014, just FYI). 

The scent has top notes of mandarin essence, Italian orpur nutmeg essence, and indonesia apricot flesh, middle notes of freesia, gardenia, and solar jasmine accord and dry notes of patchouli essence, vanilla essence and golden amber accord. 

‘Between Us’ will be available in Oz in the next couple of months. *The agonising wait for young teens commences*

Are you excited to get a whiff of 1D’s new fragrance?

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