It’s M for Mariah

It’s M for Mariah

We’ve been running bets in beautyheaven ever since we heard that the worlds favourite eight-octave diva was launching her own fragrance. Whats it going to be named? Butterfly was one suggestion, Mimi another. Diva was a fairly popular guess until we realised that Ungaro already has that one sewn up, and someone even suggested Unhinged (okay, so that one was me and it was a little mean). We all hoped she wouldn’t go for Glitter.

Finally, at last night’s very swanky launch party in Sydney, it was settled: Mariah simply called her scent M. To be honest, the handles more understated than I’d expected from her, but the perfume itself is signature songbird. The top notes are pure Mariah circa Vision of Love, all candy sweet and likeable, but the second sniff recalls Mimi’s sexier incarnations as a rich floral heart flirts with incense-infused base chords. My untrained nose couldn’t detect anything more specific than that, but I think you’d call it a floral oriental. And I’m predicting she’ll warble all the way to the bank with it (I’m pretty sure they know her there) – it’s got that commercial magic that gets you hooked before you know it. My inner fragrance snob doesn’t want to like M, but, just like that song Hero (don’t even pretend you don’t know all the words), I can’t quite help it. The bottle’s prettily persuasive too –  fluid lilac glass with Mariah’s familiar butterfly flitting at the cap.

M sure seemed to play well with the assembled glamourati at the launch party, anyway. Though I admit it was the flowing bubbles and arrivals by chauffeured stretch Hummer that really got the party going. It’s certainly all about the under eye concealer today. As for Mariah Carey’s M, you’ll know the date it’s due in department stores as soon as I do…

Update: M by Mariah Carey will be in Myer, David Jones, The Perfume Connection and selected pharmacies from September 23.

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