16 yrs, 9 mths ago

The new Nivea Beauty Is campaign

So, who else has seen the Nivea Beauty Is campaign on tele recently? Being that it’s about beauty not confirming to a single ideal or squeezing a gloriously round peg into a square hole, it’s got me wondering about all the different types of beauty that aren’t in the commercial. And what all of the different souls in beautyheaven think beauty really is. I’m thinking what beautyheaven’s own ‘beauty is’ ad would look like.

So Iet’s start… Frame one: a gorgeous no-make-up moment, like reading through a book with bare feet tucked under a cashmere throw. What do you think should come next?

31 comments 32 voices

Replies

  • 16 yrs, 9 mths ago

    Nice one there karlea – brave of you!
    I love this natural beauty idea. There seems to be either one of two extremes – either the super-skinny foetus look sported by 12 year old coked out models, or the kind of Nicki Blonsky “”love your body”” message that encourages women to eat fried chicken and get fat and its all ok as long as you still love yourself. I dont think beauty can conform to one standard size, but I know for a fact that its really hard to love yourself if you aren`t healthy – whether that be underweight, overweight or “”average.”” Whatever average is! I love seeing normal, healthy, pretty looking women who are happy with themselves and seem to have some brains in their head!

  • 16 yrs, 9 mths ago

    oh thanks karlea. i tried to email through the website but after typing my complaint it came back `couldn`t find server`. i will keep this in mind, i really appreciate it. 🙂

  • Bronze
    16 yrs, 9 mths ago

    Hi Princess75 I work for NIVEA and I want to thank you for your feedback regarding your experience with our promotional team. This is definitely not in line with the values of our brand or in the spirit of our new campaign. We will follow this up right away with our promotional agency and make sure that it doesn`t happen again. If you would like to provide any further feedback or get in contact with me, please contact the beautyheaven girls who will pass your details on to me.

  • 16 yrs, 9 mths ago

    I saw it too. great pic GG and I love your little comment about being happy 🙂

  • 16 yrs, 9 mths ago

    It is a cute pic! – Good Luck with your entry, GiGi..

  • 16 yrs, 9 mths ago

    hehe, thanks Jayne! It is the Cape Liptrap Lighthouse near Wilson`s Promotory, VIC. We went there over the new year. It was sooo windy, I was getting my photo taken and I was actually trying to hold down my dress – it was my Marylin moment – so I`d thought I`d make the most out of my pose!

  • 16 yrs, 9 mths ago

    GG, i found you!! Fab pic, a sense of fun definitely is beautiful! Where ever you are in that pic it looks so scenic (and beautiful…)

  • 16 yrs, 9 mths ago

    I`m on the nivea website ladies! Check me out, hehehe (lighthouse piccy by Rebecca 27)

  • 16 yrs, 9 mths ago

    Great story girls, hehe.
    Princess my love I`d be on the phone or email to Nivea asap! Totally not in the spirit of their campaign! Note the day, time and location too. Disgraceful.
    I went onto the Nivea website earlier, and I have uploaded a fabulous photo of moi with my definition of beauty – it was fun – look out for the piccy of the lighthouse and the gorgeous thing (me) striking a Monroesque pose! hehe (could be up tomorrow – the check them like BH checks reviews) Join in girls – it was good fun! http://www.nivea.com.au

  • 16 yrs, 9 mths ago

    or wear next to no clothing. they are nicely dressed with clean hair and natural makeup.

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