The new Nivea Beauty Is campaign
So, who else has seen the Nivea Beauty Is campaign on tele recently? Being that it’s about beauty not confirming to a single ideal or squeezing a gloriously round peg into a square hole, it’s got me wondering about all the different types of beauty that aren’t in the commercial. And what all of the different souls in beautyheaven think beauty really is. I’m thinking what beautyheaven’s own ‘beauty is’ ad would look like.
So Iet’s start… Frame one: a gorgeous no-make-up moment, like reading through a book with bare feet tucked under a cashmere throw. What do you think should come next?
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