All makeup is mineral makeup. You`ll find the same mineral ingredients — titanium dioxide, zinc oxide, mica, and iron oxides — in conventional products. The only “”difference”” in what brands claim as “”mineral”” is that this makeup has heaps of ingredients left out of it and usually the ones that provide any benefit to the skin. “”mineral products”” is just a placebo to think you`re getting something 100% natural and unique.
Mineral makeup ingredients aren`t simply mined, pulverized, and poured into compacts like brands hype up. I`d like someone to show me a zinc oxide mine. It doesn`t exist. Zinc oxide is synthesized in the lab and nothing natural about it. Titanium dioxide, another mineral makeup mainstay, starts out with natural titanium. But it also undergoes an extraction and purification process in the lab. That`s a good thing because there isn`t any natural source of titanium that`s pure enough to be used in cosmetics. It`s all contaminated with things like mercury and lead. So mineral makeup isn`t as natural and unique as you think.
ACTUALLY….there is a big difference between the big companies like Revlon, Maybelline etc. and brands like Everyday Minerals. That difference is the use of fillers like talc, and preservatives like parabens. These “”more natural”” brands don`t use talc or preservatives like parabens (since it`s powder, it doesn`t need it as long as it is only ingredients like zinc oxide, mica, etc).
You`re right that no brand should be claiming to be 100% natural or organic because minerals are very different. However, the reason that a lot of people prefer mineral makeup is 1) less ingredients 2) you can make it yourself 3) it`s safer. People have far fewer negative reactions to ingredients like zinc, mica, etc. than crazy ingredient names that they can`t pronounce (yes, very few people have reactions to those but it`s obviously enough since there is a big market for mineral makeup).
Just because something has been processed doesn`t mean that it is somehow as safe as ingredients that have been highly processed, mixed with possible carcinogens, irritants, etc.
(and of course rule number 1, just because something is natural doesn`t mean it`s safe. Even cinnamon can cause skin irritation).