Not sure if this is just a bluff but I was told by a skincare saleslady, that apparently the molecules in eyecream are much smaller than the molecules in ordinary moisturiser, and so they are designed to stop your eyes from puffing up. Apparently with normal moisturiser, the sensitive eye-area absorbs molecules that are too large and thus cause the area to puff out. I use just a simple eye cream by Dove (don`t know the exact name of it – I think it`s a brightening eye cream, but it`s available at most supermarkets and chemists, and only costs around $15 for 15ml – which lasts AGES) and I apply it with my ring-finger (as this is the weakest finger, and you need to be very gentle with the eye area) by just patting it around the eye (particularly underneath and to the sides). I find it very effective, and have seriously no wrinkles around my eyes whatsoever…. geeez, sorry to rant on! I hope you find this helpful!!