Angex6, while it would be fantastic if BH had the option to sort reviews based on their star rating, I still think that it is valuable to read people’s negative reviews as they are often very helpful. For instance, I will give a mascara an average rating of three stars if the mascara gives a very natural look. Someone else could give the same mascara a five star rating because they love a natural look. To use mascara as another example: I love mascaras that provide lots of volume because my lashes are barely visible and I have deeply set hooded eyes. I need maximum impact. I don’t mind mascaras that are a bit clumpy because I can smooth out the clumps and create some volume with them. Many people hate clumpy mascaras, and they give them a low rating because they want a mascara that holds a curl.
So don’t overlook the value of people’s negative reviews as long as they are well-written and informative. Also, some negative reviews can be entertaining to read if they are well-written.