Interesting read.
My understanding is that because the advertiser has made claims that make the products sound like they have some sort of therapeutic use, the products attract the sanction of the therapeutic legislation and the Therapeutic Goods Advertising Code, which imposes a much higher standard on the products to meet compared to the usual “cosmetics” products which do not have therapeutic use.
The advertiser tried to argue that they did not represent the product has those therapeutic uses (which is interesting to see because the advertiser essentially was saying that the products are not in fact at that standard that they have represented to be) but the panel rules that they have been represented as therapeutic goods and therefore the Code applies. On inspection the claims were not verified and could not be justified scientifically.
I am glad that someone has bother to make complaint on false or misleading advertising. The industry is so full of BS and it’s really time that people take some action against this practice.