Julia Roberts will always be remembered for her fabulous and funny role as Vivian Ward in Pretty Woman, but the A-lister’s most recent role is that of Global Ambassadress for Lancôme.
“Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible,” said Youcef Nabi, president of Lancôme.
So it seems that the culture of high-caliber celebs selling beauty is booming. There’s Gwyneth Paltrow for Estee, Demi Moore for Helena Rubinstein, Reese Witherspoon for Avon, Drew Barrymore for Covergirl – to name just a few.
As much as we’d like to believe that we make our own choices, celebrities do add a touch of sparkle to a product. For me, it’s about a little bit of luxe. If it’s good enough for them, then it’s good enough for little old me. Although, at the end of the day, the product needs to deliver on its promise as that is what will drive my decision to repeat purchase.
What it is about celebrity–endorsed products that appeals to you.
