What on earth is velaterpia?!
Generally, fire and hair don’t mix (just ask bh’s Beth!) but this might be the one exception to the rule. Just when you thought you’d seen it all, a Brazilian beauty treatment known as ‘velaterapia’ is arousing curiosity the world over thanks to smokin’ hot Victoria’s Secret models Alessandra Ambrosio and Barbara Fialho. (See what I did there?)
Velaterapia is the process of burning split ends off with a naked flame. It looks a little like this:
Yeah. Nuts, right?
First, the hair stylist divides and twists the hair into small sections. Then, he/she carefully moves a lit candle up and down the twisted section. The burning causes the damaged parts of the hair to stick out, which are then trimmed while the rest of the hair is given a deep, conditioning treatment. Supposedly, the burning opens up the hair follicle, making it more receptive to nutrients, in turn making the conditioning treatment even more effective.
We’re all for the deep conditioning treatment, but as for the burning part, we’ll stick to good old-fashioned trims for now. But if you’re a keen on giving it a go, make sure you book in at a salon to avoid ending up like this guy:
Kids, don’t try this at home.
Would you try velaterpia?