Dove unveils confidence-boosting patches campaign

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Dove has always been really great at empowering women with strong messages of self worth and body confidence. The brand’s videos often break down our perceptions of the perfect body image by showing us how many enhancements go into the images of the women on the front of magazines.

However, Dove’s latest campaign, in which the brand and a trial psychologist present a group of women with stick-on arm patches that are designed to make them feel more beautiful, is a little different.

After two weeks of wearing the patches and checking in with video diaries, the women reveal that they are indeed feeling more beautiful and their self-esteem was growing.

But could a patch really be that effective in boosting women’s confidence?

At the end of the clip, the trial psychologist reveals the patches actually contain 'nothing' and that they are simply a placebo. The women react with happy tears and smiles at the realisation that the good feelings they are having about themselves are all down to them.  Aww.

Watch the video right here...

 

What do you think of Dove’s latest campaign?  Do you think it’s an interesting test to prove that confidence comes from within? Or do you think it’s down to us to make ourselves feel beautiful in our skin?

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Member Comments

Posted by: Roxymisha (Australia)

I find this trial strange. As soon as I starting reading the blog I knew the patches were a placebo. Not sure this proves anything.

Posted on: April 18, 2014 (4 hours ago)

Posted by: Sam91 (Australia)

Saw this Dove campaign whilst watching other videos on YouTube. I think it's stupid to be honest. Am I the only one tired of Dove's marketing campaigns? ...

Posted on: April 18, 2014 (3 hours ago)

Textured hair to get people talking

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Fashion Week is an exciting time of year for Sydney – especially so for the aspiring fashionistas looking for some new season hair and beauty inspiration.

So what made headlines in the hair stakes? We loved the stand out strands at NLP and Zhivago. While they may look a little catwalk crazy to you, you’ll be pleased to hear that they can be toned down into easy, wearable ‘dos that can be recreated at home with ease. All you need is to create some texture – and plenty of it! Here’s how you can take these runway hair looks and transform them to work with your real life…

Game Of Thrones-style braids at NLP

While you may not incorporate 10 braids into your look like these models, there’s no reason why you can’t take on a bit of their texture and add a little volume to your existing braided styles.

How do I achieve this look?

Simply apply a volumising mousse to your damp hair, blow dry as normal and then braid (or fishtail braid) your hair. Once finished, use your thumb and forefinger to pull on the braid on each side, effectively loosening it and giving it that on trend, volumised look.

 

Larger-than-life curls at Zhivago

You may think this look is a little ‘Foxy Cleopatra’, but what you need to know is that big hair is definitely back, baby. Teased, textured curls that reach sky high, teamed with voluminous roots make for a fierce, seventies-style ‘do and are definitely something we’re going to be seeing a lot more of.

How do I achieve this look?

Make sure you follow your volumising shampoo and conditioner with a root-lift-spray. Blow-dry your hair upside down and then flip it over before curling with a thin curling wand. Once the curls are create and have cooled, brush them out with a paddle brush before scrunching them with your fingers and finishing with a generous helping of strong hold hairspray.

So, what do I team this with?

Anything you want really! The sky is the limit when it comes to larger-than-life hairstyles like these. Go nuts with hair accessories and washout colours to really amplify your look.

Of course, don’t forget to team your heightened hair look with an amplified, brighter, whiter smile. This is where Colgate Optic White toothpaste can help. Its unique formulation contains hydrogen peroxide, which is the ingredient used by dentists to whiten your smile.* In fact, this toothpaste is so effective at providing a gleaming grin, it can help lighten your teeth by up to three shades in just four weeks!**


*Gentle, lower strength hydrogen peroxide (1%) formula for everyday use. 
**Individual results may vary.

 

Which look is your favourite? How do you like to add texture to your hair?

 


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Member Comments

Posted by: Roxymisha (Australia)

I quite like big hair when it is done well. Back to the 80s!

Posted on: April 18, 2014 (4 hours ago)

Posted by: Rose_P (Australia)

I've never really been a fan of big hair. I like smooth, sleek and shiny hair.

Posted on: April 18, 2014 (3 hours ago)

The best body role models for women

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There are always plenty of articles, photos and debates about models, actresses and musicians who represent an unhealthy body image. In my opinion, there are too many. 

Instead of focusing on the negative side of weight and body image, women (and men) should be focusing on the positive. And what better place to start than by asking the beautyheaven members which celebrities they believe represent a positive body image. Of course, as always, they went above and beyond, not only naming role models but also giving great advice on how they maintain confidence and a positive body image:

 

“I think Eva Mendes looks great and has a fantastic attitude, besides being beautiful. I admire anyone who is confident about the way they look, regardless of their weight. It’s inner attitude that will keep you going and ready to face the world. And it lasts much longer than outer beauty.” –CherryBlossom

 

“I really love Robyn Lawley, she’s Australian and an ‘average’ size. She has a great blog ‘Robyn Lawley Eats’ where she posts about meals she has created, and they are certainly not all ‘healthy’, just purely food! She is also firmly against the ‘thigh gap’ trend!” –Imi11


“I love Jennifer Lawrence because she’s adorable and funny and real! I think great role models in the media are when an actress or singer or whoever comes out and says it takes work to look like this. It’s not lemon juice in water or activated almonds or 10 hours sleep. It’s exercise, healthy food, make-up, fat sucking underwear, lighting, photoshop and sometimes hard work!” –Bee1

 

“I admire hardworking ‘normal’ people who have a healthy approach when it comes to looking and feeling great and not wanting to achieve an unhealthy number on the scale.” –Animal lover

 

“Jessica Biel, yes she is on the slimmer side but admits it’s because she works out often and eats healthy, not because of some new miracle diet.” –Jessica712

 

“I look up to Jessica Alba. She gives really helpful dieting and exercising advice and her beauty and fashion sense really gets me motiviated” –Tee631


“Jennifer Lawrence, Emma Watson and Jessica Alba. All are healthy and not stick thin.” –jennie

 

“Being healthy is not just body size, it is a holistic thing from eating to exercise to stress and sleep. Therefore, I look up to the ones who make an effort to educate people about how to lead a healthy lifestyle. For example Michelle Obama who pushed for all the above and Tracy Anderson who gave sensible advice against fad diets.” –Tara163

 

You can join in on the body image conversation and share your thoughts on the topic here.  

 

Who is your role model when it comes to body image? What are some of things you do to improve your own body image?

 

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Member Comments

Posted by: Misy Rose (Australia)

I don't have any role models in relation to body image. I do admire those who have a healthy outlook and body but in the end it's up to me to do my best and work with my own body shape.

Posted on: April 17, 2014 (21 hours ago)

Posted by: Sam91 (Australia)

I don't have any body image role models, but I like celebs that look fit and not starved. For example: Ashley Greene always looks great, as she has muscle tone and looks healthy.

Posted on: April 17, 2014 (21 hours ago)

How-to: the ultimate Duchess ‘do

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The Duchess of Cambridge is in quite a unique position. You see, even celebrities that people swear to love and follow forever lose their lustre sooner or later (hello, Justin Bieber).

However, the fascination with Catherine Middleton just doesn’t seem to be wavering. No one has lost interest in the fashionable Royal – and things don’t look set to change anytime soon. So, in honour of her arrival in Australia, I thought I’d reveal the four products you need to own before attempting to recreate what I’m dubbing as the ultimate ‘Duchess ‘do’.

#1: the perfect chocolate-y brown colour

If you’re after a colour as deliciously decadent and three-dimensional as Catherine’s, you need a colour that isn’t going to damage your hair as you dye it. You see, sometimes colouring alone can take the lustre out of any hair hue, which is why Schwarzkopf Nectra Colour in Nougat Brown is the perfect go-to product. It contains nourishing ingredients such as vitamin A, E and amino acids to gently colour and soften your hair without skimping on the depth of the colour.

#2: the ultimate nourishing hair masque

If you want your locks to look as soft and whimsical as Catherine’s, you need to invest in a nourishing hair masque that will leave your hair healthy, pliable and receptive to bouncy curls that stay all day.  Paul Mitchell Instant Moisture Daily Treatment is perfect as it features the combined action of soy proteins and shea butter to repair and revive your hair.

#3: a curling tong you can count on

Creating the hair flicks that The Duchess has become famous for isn’t easy – unless you have the right curling tong. The Cloud Nine Waving Wand features signature one-touch waving control and a ceramic-coated barrel so you can experience even curling and serious shine. To mimic Catherine’s waves, simply clamp the ends of your hair and twist the barrel up towards the crown of your head once or twice (depending on the length of your hair), hold for a few seconds, and release. Check out our video on how to get her famous waves right here...

#4: heavy-duty bobby pins

Catherine favours the ‘angel crown’ hair look – and with good reason. The angelic style allows you to sport sassy waves, while keeping the hair away from your face. Scunci No-Slip Grip Split Bobby Pins are perfect to secure this look. Simply sweep the front pieces of your hair on either side of your head towards the back and then secure each piece to the rest of your hair with one of the split bobby pins. The two-pronged pins and shiny finish create a sophisticated look that’s a little more adventurous than the average bobby pin.

 

Do you love Catherine's hair? How would you wear your hair if you were in her position?

 

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Member Comments

Posted by: Belle88 (Member since 2008, Australia)

Her hair is lovely. A very relaxed, yet elegant style.

Posted on: April 17, 2014 (1 day ago)

Posted by: Jenniqua (Australia)

I love her hair and in particular, love it in this photo. Just divine.

Posted on: April 17, 2014 (1 day ago)

Fierce fashion week nails

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Manicures are often overlooked at fashion shows. It’s easy to get carried away with the clothes and celebrity sightings, but you’d be surprised just how much thought and creativity is put into the hands of every model, at every runway show.

Similar to the many extravagant fashion, make-up and hair trends sported on the runways, the nail displays are great for artistic inspiration and upcoming colour trends, but on occasion have to be toned down a little to be wearable in every day scenarios.

A great example is the manicure from the Pheonix Keating show at this year’s Mercedes Benz Fashion Week Australia (MBFWA). This nail look in particular was fantastically fierce and out-there, but we loved it all the same. Here’s how we’d transform it into an every day nail look:

 

Step #1: Shape

File your nails so that they still have a little length, but a nice rounded shape. (Square shaped and super long nails have the potential to snag on clothing and other materials, which is perfectly fine if you have someone dressing you, but impractical for anyone else who has to dress themselves in the morning pre-work rush.)

 

Step #2: Colour

The red hue of this manicure is incredibly eye catching and daring (I love it!), but if you’re after a more subtle and cooler colour, a blue-based red or maroon will also go seamlessly with gold glitter.

 

Step #3: Glitter

To make the glitter stand out, apply a gold polish to the tips of your nails before applying a coat of glitter polish.

Quick tip: if you want to recreate the triangle shape of the red polish, wait until the red coat is dry and then apply a stencil or triangle shaped outline before painting on the gold hue.

 

Don’t tone down everything!

Just because you’re toning down the manicure to make it a bit more practical, doesn’t mean you have to tone down your entire look. These nails would go perfectly with a red lip and flicked out eyeliner.  And of course the one thing you never have to tone down is a confident white smile, so make sure to use Colgate Optic White Toothpaste to ensure a consistent pearly white shine. It’s formulated with the whitening ingredient used by dentists* and can deliver three shades whiter teeth after four weeks use.** 

*Gentle, lower strength hydrogen peroxide (1%) formula for everyday use.

**Individual results may vary.

 

Is this nail look something you’d like to try to recreate? How do you ensure your nails are practical but pretty?


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Member Comments

Posted by: Sam91 (Australia)

Love this look! Very bold.

Posted on: April 16, 2014 (2 days ago)

Posted by: Misy Rose (Australia)

Stunning! I would love to recreate the look, but without the length.

Posted on: April 16, 2014 (2 days ago)