Five factors that instantly age you

13 Mar 2011 04:57 AM | Posted by Editor

Let’s face it – no matter what we may say about embracing our age, when it comes down to it there aren’t many women out there who’d say no to younger looking skin. But while we can’t put a halt on the ageing process altogether, we can help to ensure that our skin doesn’t look older than it should.

According to dermatologists, there are five factors that affect skin radiance – dullness, blotchiness, discolouration, and uneven tone and texture. It’s also a known fact that if you’re suffering from one, or all of these complexion concerns, your skin is likely to look a lot older than it really is – which is something that I’m sure none of you want!

So really, taking years off your skin’s appearance is as simple as achieving an even complexion and upping your radiance factor – which is exactly where Aveeno® Active Naturals can help you out.

For over 60 years, Aveeno® scientists have been hard at work testing thousands of natural ingredients in order to create products with formulations that harness the best of both nature and technology. One of its biggest breakthroughs came about with thanks to the unassuming ol’ soybean, which, as it turns out, has naturally active benefits that can help even out skin tone and texture – amongst other things (more about that later).

Jumping on this information (as you would!) the Aveeno® scientists formulated the 'Total Soy Complex', which combines soy proteins with light diffusers and vitamin E to minimise blotchiness and discolouration, optimise skin radiance, and produce an overall smooth, even complexion. And as you now know, ticking those skin benefit boxes means looking younger almost instantly!

So how can you get your hands on this breakthrough Complex? Through the Aveeno® Positively Radiant™ skincare range of course! It comprises Positively Radiant™ Cleanser (a soap-free cleanser designed to eliminate impurities without drying the skin), Skin Brightening Daily Scrub (a daily exfoliant formulated to improve skin tone and texture, and brighten your complexion), and its hero product, Positively Radiant™ Daily Moisturiser SPF15+, which works to even skin tone and texture, visibly smooth imperfections, and protect your complexion from the damaging effects of the sun.

Want to know what real women thought of this skin perfecting moisturiser? Click here to read our Trial Team reviews of Positively Radiant™ Daily Moisturiser SPF15+. But in case their radiant reviews aren’t enough, you might also be interested to know that Aveeno® Positively Radiant™ Daily Moisturiser SPF15+ was recently awarded the 2011 number one Australian Product of the Year in the skincare category by the Consumer Survey of Product Innovation. And considering that 5,000 consumers vote on these awards, we think it’s proof enough that it’s a pretty effective product!


What makes you feel positively radiant?