Are you a supermarket snob?
As much as I hate to admit it, before I started out as a beauty editor I was a brand snob – of the biggest kind. I was a closed-minded cosmetic buyer that wouldn’t even dream of purchasing shampoo from the supermarket, let alone skin care.
And I don’t even know why. I guess I believed that because the brands sold in supermarkets were at a lower price point, they were of an inferior quality (none of my assumptions were based on actual research of course). So I’d sworn my allegiance to the likes of Clinique, Lauder, Lancôme, MAC and Laura Mercier – all fabulous brands with products well deserving of their accolades.
But then I started working as a beauty ed and discovered that not only do the beauty products in supermarkets go through years and years (I’m talking decades sometimes!) of research and development before they hit the shelves, but a lot of these ‘cheap’ brands actually own, manufacture and/or distribute the more prestige beauty brands!
Likewise, L’Oreal – which owns affordable favourites L’Oreal Paris, Garnier, and Maybelline – also has a luxury division, which includes Lancôme, Biotherm, YSL, Giorgio Armani, Kerastase, and Redken (just to name a few!).
So really, it’s not surprising that the technology and research that goes into the formulations of the prestige products, often filters through to those that we find on our supermarket shelves – and vice versa.
So if you can’t afford top-of-the-line luxury beauty buys, don’t despair – you’re not doing your skin and hair any disservices by visiting your local supermarket aisle!
Are you a beauty brand snob? What are your favourite supermarket beauty buys?