Rimmel London - Exaggerate Liquid Eye Liner

Rimmel London

Exaggerate Liquid Eye Liner

  • Overall rating: StarStarStarStarStar-disabled

Rimmel Exaggerate Liquid Eye Liner is formulated to create a bold, precision contour around the lash line
Available in: 100% Black or Absolute Brown.



Priceline, Priceline Pharmacy, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths.

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1800 812 663

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Rating: StarStarStarStarStar-disabled

Great liner for precision lines

This is a great liner with a fine tip so you can really get close to your natural eye line and extend outwards as you like.

The container is sturdy and the tip of the applicator is fine and allows the product to glide on easily.



Rating: StarStarStarStarStar-disabled

One of my favourite liquid eyeliners

I have the non-waterproof variant and it's great. I find the brush very easy to maneuver and you can go crazy with a thick or thin line.
However, when I use it on my upper waterline, it does tend to smudge onto the lower outside of my eyes. On a particularly hot day, even above the waterline, it can run a little bit - but invest in a good primer and it should hold.
I ordered the waterproof version and I'll be trying that one soon.



Rating: StarStarStarStarStar-disabled

Needs a better brush

I liked the liquid but i hated the brush. I found the little fibers kept splitting and it would ruin my straight liner, i'd have to remove my makeup and start again. Very frustrating. I think ill stick to pens from now on.



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Does the job

Normally, my go-to liquid eyeliner is the Revlon colorstay one in blackest black, but being on a budget I decided to try the Rimmel exaggerate eyeliner in 100% black because it was on special at Coles for $10.40. I still prefer the Revlon one, but the Rimmel one has impressed me. It has a rich black colour and the applicator is a felt tip that makes application really easy. You can vary the thickness of the line by angling the applicator in different ways. It also has a ball bearing in the pot so when you shake it everything inside is mixed well so there's no lumps or separation of ingredients. To test the drying time and smudge factor, I drew a thin line and thick line on my hand. The thin line dried in just a few seconds and did not smudge much when rubbed. But the thick line took a while to dry (around 15 seconds) and smudged a little when I rubbed it. I'm not sure if this is because it's not very smudge-proof, or if I rubbed it before it fully dried. In any case, when I put it on my eyelids I didn't have an issue with it smudging or transferring to places it shouldn't go (like near my eyebrows when opening my eyes wide) but I normally do thin lines when I wear it. In comparison to the Revlon colorstay one, the Rimmel eyeliner doesn't last as long and does seem to rub off easier if you accidentally rub your eye without realising. I'm not sure if I'll buy this again unless I am wowed by it, but at this stage my view of it is that it's a very basic liquid eyeliner which sufficiently does the job, was worth the $10 I spent on it, and looks just as nice as the Revlon one when applied to the eyelids. The bottle is also very similar in shape and appearance to the Revlon one. That said, because the Revlon one seems to last longer with less smudging, I think I'll be going back to it instead of Rimmel, so long as it's in my budget to do so :) also, the smell of the Rimmel exaggerate eyeliner is not remarkable or noticeable, and the one turn off which I only noticed after buying it is that it contains propylene glycol, which is an ingredient I'm trying to look out for. So with that said I doubt I'll re-purchase this product.


Test on the back of your hand before using for the first time so you can determine what angle to use and how heavy-handed to be when trying to create the perfect line

Ideal for

People who are in a budget, people who want to create the appearance of fuller darker lashes, people who do not have sensitive skin.



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Great colour but not for me

I purchased this Rimmel London Exaggerate Eyeliner a while ago and it is not a favourite of mine.

The applicator is a bit hard and I find that it pulls on my skin.

As someone who is not used to using eyeliner I am slow and I need to go over the same area a couple of times.
If you are an expert and apply in one go this is great for it dries fast but since it dries so fast when I try to go over the same area the eyeliner flakes and the line becomes very wonky looking.

The colour is intensity is dark and lasts once it has been applied correctly.


Work quickly

Ideal for

For people who can already apply eyeliner, not for a beginner.



Rating: StarStarStarStarStar-disabled

great formula but hate the applicator

The formula is great as it is intense black and long lasting. The liquid dries really fast and there's no sign of clumping. However i dislike the applicator as it is a thick felt tip thus it is really hard to draw precise thin lines.



Rating: StarStarStar-disabledStar-disabledStar-disabled

Exaggerates the fact that it smudges all over my eyes

Jet black with semi-matte finish, fine brush that has just the right amount of firmness for super easy application without feeling draggy on the skin, storage-friendly packaging and affordable. It ticks all those boxes. Unfortunately, this would work on everyone except people like me with oily hooded monolids, one of the most difficult eyelids to keep eye makeup on in the world. It's smudge-proof if I splash tap water onto a swatch of it on my hand and try to rub it off, but certainly not when it's on my eyes and my watery eyes muck it up with every blink. This doesn't last 2 hours on me before breaking up into black flakes down my cheeks. Needless to say, it's not a pretty sight. And no, an eyeshadow primer (Too Faced Shadow Insurance, UBPP, Lorac pro primer) does not help. Good thing it's so cheap.


My brothers and sisters of the hooded monolid family, look elsewhere!

Ideal for

Double lids, true monolids rather than hooded, normal/dry skin

87 Beauty Queen


Rating: StarStarStarStarStar-disabled

Easy to use

I'm not sensitive to any other products but for some reason this eyeliner stings my eye lids for a couple of minutes after applying. It's easy to apply and has a rich black finish unlike some other liquid eyeliners. It is long lasting and is great for a night out as I found it does not smudge or run. Comes off easily using regular cleanser and a face cloth.



Rating: StarStarStar-disabledStar-disabledStar-disabled

Not a favourite

I used this eyeliner for a while before I knew anything better. Although it is intensely black and definitely lasts a long time, I really hate the applicator. I found that the applicator was not thin or precise enough to create the thin line I wanted, I also experienced some irritation with this on my lash line which hasn't happened with any other make up. It also didn't stay very well in my tightline and I ended up with smudging on my waterline. I chucked this out before I finished it and moved onto another.

Vintage Chic


Rating: StarStarStarStarStar-disabled

Great liner, but needs a primer.

This liquid eyeliner is wonderful...and then slightly disappointing at the same time. The applicator is extremely good and easy to use, the colour is strong and a true black, but I found after a couple of hours the colour was smudging above my eyes. With the use of an eye make up primer it was fixed, and I am very happy with the results.

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