Rimmel London - 100% Waterproof Mascara

Rimmel London

100% Waterproof Mascara

  • Overall rating: StarStarStarStarStar-disabled

Rimmel 100% Waterproof Mascara is specially formulated to provide long-lasting colour to lashes. Smudge-proof, tear-proof, water-proof. Available in: Black Black or Brown Black.



Priceline, Priceline Pharmacy, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths.

Consumer Hotline:

1800 812 663

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Rating: StarStarStarStarStar

Honestly 100% waterproof, no clumping, easy to apply

Like most waterproof mascaras, this can be quite hard to remove but that is probably the only downside. Otherwise it is completely waterproof, minimal flaking off, amazing applicator which makes it easy to apply, lengthens and slightly volumises lashes, no clumping, only one coat needed. Outstanding product.

Ideal for

Swimming and other water activities as well as long lasting wear



Rating: StarStarStarStarStar

A Fantastic Waterproof Mascara!

I have read almost all of the previous reviews for Rimmel's 100% Waterproof Mascara and it seemed generally positive so I bought it (and also because it was only $10 @ Priceline).
I didn't use it straight away, but a few days ago, I had a beach excursion and totally freaked out because I didn't have a waterproof mascara in use at the time. Luckily I found this and gave it a few tests before the actual day.
Can I just say that this mascara has DEFINITELY lived up to my expectations. It lengthened, defined and semi-volumised by lashes.
I tested it for 5 washes with vigorous rubbing (as you would rub your eyes when you're swimming and you're eyes are wet) and then wiped my eyes with a towel.


Ideal for

Everyday use, swimming, going to the beach, any event with crying involved, or just generally anything where you know there will be excessive amounts of water around your eyes.



Rating: StarStarStarStarStar-disabled

Good waterproof mascara but smudged a little

As the name and packaging suggests, this mascara is definitely a waterproof one. I've worn this to special events and in all types of weather and it still stays on! The formula is a little dry for my tastes but it still goes on lovely. It doesn't seem to volumise my lashes as much but it does seem to give length. I've found that if I rub my eye (without presence of water) the mascara will sometimes flake off or smudge. Not a huge issue as the product does live up to be "100% waterproof but it would be nice if it didn't smudge. It's a little difficult to take off if you apply 3+ coats but I usually don't apply that much so it's alright. Overall it's a good cheap everyday mascara.



Rating: StarStarStarStarStar

definitely waterproof

It stayed on for hours and it did a good job lengthening my eyelashes, although the change wasn't dramatic. I loved that it didn't clump on my eyelashes and its nicer to my purse than other mascara.



Rating: StarStarStarStar-disabledStar-disabled

it worked really well

this is a good mascara for full coverage of the eyelashes and makes them longer which is what everyone wants right

Ideal for

a night out on the town



Rating: StarStarStarStarStar-disabled

Fantastic Longevity

This waterproof mascara did the trick for an emotional day at a friend's wedding. It didn't budge a bit and added some length. Whilst volume could probably be improved, this mascara's most redeeming factor is its longevity and all-day lasting power. Highly recommended and extremely affordable too!

Lisa 207


Rating: StarStarStarStar-disabledStar-disabled

Not for me

I tried this Mascara a few times and the next day after applying it my eyes were itching, red and very sore. So I was rather unhappy as I don't wear a lot of makeup and this one reacted to me.


do not use if you have sensitive eyes

Ideal for

most woman just not me!



Rating: StarStarStarStarStar

Great waterproof mascara

I bought this mascara to put on my sister , mum, her other bridesmaid and me for my sisters wedding. We all hate waterproof mascara as it's alway hard to get off and doesn't alway be waterproof all day. We wanted a waterproof mascara because there were going to be tears all round. This mascara lasted all day and all night. When the tears came there was no smudges on our eyes! And it was not too hard to get off at the end of the night. Perfect!


You can add and add lashings of this mascara and it will not smudge!

Ideal for

Anytime you think you will cry! Perfect for weddings!



Rating: StarStarStarStarStar-disabled


Love it! It's affordable and it does the job! Definitely the best waterproof mascara :)


Apply it after regular mascara to prevent smudging



Rating: StarStarStarStarStar

perfect for school students

It lasts all day at school, and doesn't fade or smudge, which is great for school

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