Maybelline New York - EyeStudio Lasting Drama Gel Liner

Maybelline New York

EyeStudio Lasting Drama Gel Liner

  • Overall rating: StarStarStarStarStar-disabled

Fragrance free and ophthalmologist tested, Maybelline New York's EyeStudio Lasting Drama Gel Liner helps build definition around the eyes enabling you to achieve anything from a thin line along the lashline, to bolder, thicker definition. The gel formula glides on smoothly and boasts ultimate long wear and shine. The formula is 100% waterproof and smudge proof.

Available in Blackest Black and Charcoal.



Selected pharmacies, department stores, variety stores and supermarkets nationwide.

Consumer Hotline:

For stockists, please call 1300 369 327

Web site:


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Rating: StarStarStarStarStar

Perfect Product! Newbies don't be daunted - easy to use!

Liquid eyeliner & mascara were the first cosmetics I tried. I love the ease of brush application. I get right into the top lash line without that dreadful tight-lining technique where you pull your eyelid up - eugh! No thank you! Brush application is soft & non-dragging, & you get right in where you want to go.

I'm nearly at the end of my black pot, which is my most used. The black is a carbon matte shade. I've also got this in the now deleted Aubergine (purple) colour. When I realised it was being deleted, I grabbed a two, (all they had) because I love it so much. I dropped the purple pot on my bathroom floor, a chunk of glass fell off, but the lid still works & seals the product perfectly. Neither pots have dried up, they're both as usable as when they were new.
I team the black with the darkest of eye shadows, such as my MNY colour tattoos, or just with mascara if I'm doing a bold lip. You can also pack powder on top but you've got to be quick before it dries! Sometimes I do a double line: black closest to the lid, then the purple, or one of my coloured liquid liners just above it.

The brush is top quality! I use the same brush whether I use the black or the purple liner. I wash the end with hand wash under the tap after every use. Since I've got 2 brushes, I use the other brush as a lip liner. It's much better than the proper lip brush I previously used.

This won't smudge. I always wear waterproof mascara, yet I can remove all mascara, liner & shadow with generic baby oil on a single cottonwool ball for both eyes. Easy to apply, easy to remove, but it won't come off until you take it off. My tiny pot of black has lasted forever! I'll be repurchasing this again & again.



Rating: StarStarStarStarStar

Amazing staying power!!

After trying various gel and liquid eyeliners I thought I was never going to find a line to achieve that winged eye look until I picked up this baby at priceline. This has become my holy grail of liners and I use it everytime I wear makeup, I feel like it completes my look.

The packaging is similar to the colour tattoos, just a little smaller. The glass pot means it would be less prone to breaking and the size makes it easy to carry around. The brush that comes with the liner is so precise and easy to use, with a little practice you can become a pro at using it.

The product it self is so pigmented that you don't need to use to much product to achieve the look that you want. The gel is so smooth and glides on with a stroke of the brush. Long lasting is a way to describe it, it lasts for hours, doesn't fade and is smudge proof.

I would recommend this to anyone that love eyeliners and for people who are trying to find that perfect gel liner. This is the most amazing liner I have ever used!

The product it self



Rating: StarStarStarStarStar

Dark liner with incredible staying power

I absolutely love this product. I used it every day, but before I got to use the whole jar it dried out and I had to throw it away and buy a new one. I don't use the brush that comes with it because I find that it's a bit too thick for really precise lines so I bought a small angled liner brush to apply it with. It creates such smooth lines that last all day and it doesn't rub off easily. With pencils I found that I had to reapply it on my waterline occasionally but this gel liner stays until you want to wash it off. Would definitely recommend!



Rating: StarStarStarStarStar

HG gel liner!

I love this gel eyeliner! I use it on a daily basis, and it is so easy to use. I just use the brush that comes with it, and it glides on so smoothly and pigmented (the black one, the brown one I didn't have much luck with). It stays on all day, and the pot doesn't dry up which is rare to find! Plus it's so affordable, and I use to use the bobbi brown gel liner and I honestly prefer this one.



Rating: StarStarStar-disabledStar-disabledStar-disabled

Despite all the hype I dont actually like these...

It's a good liner, the gel is nice when you first get it. Easy to apply and lasts a long time. A lot better than the liquid liners. But after a few weeks it dries up so fast! gets clumpy and dry, it's a bit of a waste of money if it dries up and you havent even used that much. I will not be repurchasing.



Rating: StarStarStarStarStar

Favourite eyeliner with good brush!

I love the formula of the Maybelline eyestudio gel liner. The colour pay off is very pigmented and creamy. The brush that it comes with is very easy to use - easily draw a thick or thin line and flicks out a cat liner easily. Have had mine for 4 months, still hasn't dried out and heaps of product left. Great value for money.



Rating: StarStarStarStarStar

Holy Grail gel eye liner!

If I could give this product more stars I would!
This stuff is seriously the best gel eyeliner I have ever used.
The blackest black colour really is the blackest black I have used. This can especially be seen when holding the MAC one and this one side by side, the MAC one (which is so much more expensive) looks grey in comparison.
The price for this is ridiculously cheap considering the quality of it.
I can wear this all day and night long and at the end it looks like it was freshly applied. I wear this for my dancing make up as well and even with all the sweat and hot bright stage lights this stuff goes no where!
The brush is a bit dodgy but who even cares when the actual product is this amazing.
Will forever be purchasing this, new HG!

skylar brookens


Rating: StarStarStarStarStar

best eyeliner

I've always used this eyeliner for my everyday or night out look. Its the best. It glides on smoothly and is a nice strong contrast. It can be subtle as well of course. Its my absolute fave

exquisite we...


Rating: StarStarStarStarStar-disabled


Just ok.
I have been using this for a few weeks. The colour is intense which is great. But I find the formula drying which makes it difficult to work with. The L’oreal SuperLiner Gel Liner is much better (more expensive though, but I don’t care because I find it far superior).

Growing old


Rating: StarStarStarStarStar

So easy to apply

I really love this maybelline gel eyeliner and I'm not that great at makeup application. I bought this then hesitated using it thinking it would be even harder to master than liquid eyeliner. How wrong I was!! Pleasantly surprised at the ease of application even for beginners. Also great for my ageing eye area as there is no thing or pulling during application. You really do have great control on the line and how much you want to apply for differing affects.
It comes in a classy small glass pot and includes a small headed brush for application. I find the brush excellent for application. At first I thought how tiny it was but as soon as you start using this you realize what value for money you have as after months of use I've still got more than half left! It is highly pigmented and I find this lives upto the claims made that it stays put and is smudge proof. I can't comment on the waterline as I rarely line my waterline.


Clean the brush after each use (I use a damp tissue to clean mine)

Ideal for

Anyone, even sensitive eyes. Great for beginners or those not confident with liquid eyeliners.

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