Maybelline New York - EyeStudio Lasting Drama Gel Liner

Maybelline New York

EyeStudio Lasting Drama Gel Liner

  • Overall rating: StarStarStarStarStar-disabled

Fragrance free and ophthalmologist tested, Maybelline New York's EyeStudio Lasting Drama Gel Liner helps build definition around the eyes enabling you to achieve anything from a thin line along the lashline, to bolder, thicker definition. The gel formula glides on smoothly and boasts ultimate long wear and shine. The formula is 100% waterproof and smudge proof.

Available in Blackest Black and Charcoal.



Selected pharmacies, department stores, variety stores and supermarkets nationwide.

Consumer Hotline:

For stockists, please call 1300 369 327

Web site:


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Rating: StarStarStarStarStar-disabled

You Give Me Wings

Being a cat eye devotee, it seemed to take me ages to find a liner that could get me to that wonderful crisp black wing perfection on an everyday basis. A lot of the liners I'd tried before this were a pain to apply, they dissolved into a black mess and leaked into and irritated my eyes before the end of the work day, or they just flaked off.

Not this one.

The trick with this product is that you have to be really confident for it to look awesome. I started off by using a pencil liner to work out the wing length and angle first, before going over it with this product, building it up and smoothing it all out. Now I just apply it straight away.

It dries quickly, so if you take a long time or make lots of little dots and then try to join them up, it doesn't quite work. Get the lines right first and then just go for it with this, and you're good to go. Once that perfect wing has set, it won't budge. From a little tiny flick to a huge Cleopatra wing, as long as you commit to it, it'll come out awesome.

The pot comes with a pretty generous amount of product, I think you'd have a pretty hard time using it all up before it dries out, but for the price I think it's easily worth a repurchase when that happens. I do wish the lid had a bit of a shinier lining because I use that to smooth out a dollop of liner on the brush before applying so there aren't any clumps. If you work the liner into the brush first and then wipe off any excess, it makes it easier to get a really crisp line.

The brush is seriously awesome. It can handle thin or thick lines, wipes clean easily and even though it can get stiff if you don't clean it properly, it easily softens up again and doesn't ever split or shed.



Rating: StarStarStarStarStar-disabled

One of my favourite beauty buys.

Love this product. I find the color range to be versatile, it is affordable, and it is long-lasting. There is a little bit of an earthy smell when you open the jar, but it's not an issue, even with my contacts.

Note: Mine dried out after several months. It was tempting to reheat it to save money, but I decided to get a new one to replace it for safety's sake. I was okay with throwing this out after 6 months because it was a cheaper drugstore makeup.

I have repurchased this. It is my go-to eyeliner, and I recommend it to my friends.


This does set quickly, so you need to work accordingly. I found that. I used to do both eyes then do touch-ups. I got stuck with some really weird looks because this set before I could fix it. Whoops! Lesson learned: Do one eye at a time!

Be sure to clean the brush. It gets a lot of build-up and it can make it difficult to get a smooth line.

Ideal for

People who want to try a gel eyeliner, people looking for a cheaper gel eyeliner alternative.

Fiona 820


Rating: StarStarStarStarStar

Great gel eyeliner

I love the eyestudio gel liner and its formula. It's very pigmented and creamy and lasts for a really long time. The brush provided is also great!! i like to use this when i want that clean eyeliner look or a winged eyeliner look. the product hasnt dried out on me and i've had it for a very long time.

Overall this is an amazing product.



Rating: StarStarStarStarStar-disabled

amazing quality, best drug store product

Love this gel liner! Would have to be one of my best purchases from a drug-store range. The quality of this liner is superb, excellent pigmentation and very long lasting, does not smudge or leak at all.

Has a paint/clay like smell but this is not majorly noticeable and it does not contain any overwhelming fragrances. It is rather thick, creamy formula and tends to dry very quickly which seems to be an issue everyone has. If this is the case DON’T throw it away! Just pop it in the microwave for 10-15 seconds (with the screw cap off) and wait for it to cool down… voila! It is now much creamier in texture and easier to apply. After a few weeks or days, if it dries up again then heat it up again :) It is definitely very simple to use and comes with an eye liner brush which comes in handy to create that perfect winged liner or to drag it across your lower lash line or even your water line (if your eyes aren’t too sensitive) to really give your eyes that instant pop! definitely will be re-purchasing this product!


use a waterproof makeup remover or cotton ball dipped in olive oil to remove it, as it is waterproof and a little difficult to remove



Rating: StarStarStarStarStar

Impressed First Timer!

Believe it or not I had never tried a gel liner before until recently when I took advantage of a sale and got this for half price and couldn't wait to give it a go! Wow, it is so good! I wasn't sure how well I would go with it but for formulation was really smooth and easy to work with with the little brush it comes with. The shade is perfectly dark and black and I am able to easily create a nice neat line around my eyes and it also smudges out nicely if I want it to. Loving this and the packaging in the glass tub is so pretty too, I really love everything about this!



Rating: StarStarStarStarStar-disabled

Great quality and affordable gel liner

So I have hooded eyelids and I find this smudges on me after a full day's wear. I have used primers with it but still smudges ever so slightly. Still mighty impressed with it given the price. I've had a jar open for a little while and it hasn't dried out.The brush that comes with it too is also pretty decent.



Rating: StarStarStarStarStar-disabled

Great product

This is very easy to apply, and the colour looks great on me. I prefer this over pencil eyeliners as it is much easier to tight line with this and I love the brush that came with this. It does smudge a little after a whole day but because I have hooded lids, so all products smudge on me.



Rating: StarStarStarStarStar

Perfect Product! Newbies don't be daunted - easy to use!

Liquid eyeliner & mascara were the first cosmetics I tried. I love the ease of brush application. I get right into the top lash line without that dreadful tight-lining technique where you pull your eyelid up - eugh! No thank you! Brush application is soft & non-dragging, & you get right in where you want to go.

I'm nearly at the end of my black pot, which is my most used. The black is a carbon matte shade. I've also got this in the now deleted Aubergine (purple) colour. When I realised it was being deleted, I grabbed a two, (all they had) because I love it so much. I dropped the purple pot on my bathroom floor, a chunk of glass fell off, but the lid still works & seals the product perfectly. Neither pots have dried up, they're both as usable as when they were new.
I team the black with the darkest of eye shadows, such as my MNY colour tattoos, or just with mascara if I'm doing a bold lip. You can also pack powder on top but you've got to be quick before it dries! Sometimes I do a double line: black closest to the lid, then the purple, or one of my coloured liquid liners just above it.

The brush is top quality! I use the same brush whether I use the black or the purple liner. I wash the end with hand wash under the tap after every use. Since I've got 2 brushes, I use the other brush as a lip liner. It's much better than the proper lip brush I previously used.

This won't smudge. I always wear waterproof mascara, yet I can remove all mascara, liner & shadow with generic baby oil on a single cottonwool ball for both eyes. Easy to apply, easy to remove, but it won't come off until you take it off. My tiny pot of black has lasted forever! I'll be repurchasing this again & again.



Rating: StarStarStarStarStar

Amazing staying power!!

After trying various gel and liquid eyeliners I thought I was never going to find a line to achieve that winged eye look until I picked up this baby at priceline. This has become my holy grail of liners and I use it everytime I wear makeup, I feel like it completes my look.

The packaging is similar to the colour tattoos, just a little smaller. The glass pot means it would be less prone to breaking and the size makes it easy to carry around. The brush that comes with the liner is so precise and easy to use, with a little practice you can become a pro at using it.

The product it self is so pigmented that you don't need to use to much product to achieve the look that you want. The gel is so smooth and glides on with a stroke of the brush. Long lasting is a way to describe it, it lasts for hours, doesn't fade and is smudge proof.

I would recommend this to anyone that love eyeliners and for people who are trying to find that perfect gel liner. This is the most amazing liner I have ever used!

The product it self



Rating: StarStarStarStarStar

Dark liner with incredible staying power

I absolutely love this product. I used it every day, but before I got to use the whole jar it dried out and I had to throw it away and buy a new one. I don't use the brush that comes with it because I find that it's a bit too thick for really precise lines so I bought a small angled liner brush to apply it with. It creates such smooth lines that last all day and it doesn't rub off easily. With pencils I found that I had to reapply it on my waterline occasionally but this gel liner stays until you want to wash it off. Would definitely recommend!

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