Bobbi Brown - Long-Wear Gel Eyeliner

Bobbi Brown

Long-Wear Gel Eyeliner

  • Overall rating: StarStarStarStarStar

Bobbi Brown Long-Wear Gel Eyeliner offers the precision of a liquid liner and the ease of a gel-based formula. It is available in Black Ink, Sepia Ink, Cobalt Ink, Violet Ink, Granite Ink, Espresso Ink, Chocolate Shimmer, Ivy Shimmer, Graphite, Black Mauve Shimmer Ink, Forest Shimmer Ink, Caviar Ink, Denim Ink and Steel Ink.
To apply, dip tip of Ultra Fine Eyeliner Brush into gel formula (coat both sides of brush head). Wipe off excess on tissue before applying to eye. Work quickly as product becomes transfer-resistant once dry. To remove, use Instant Long-Wear Makeup Remover.


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Rating: StarStarStarStarStar

Lasts all night!

This is one of the best eyeliners I have used. It is a high quality product that lasts all day! It dries quickly and doesn't smudge at all. The great thing about it is that it is very easy to use. Using Bobbi Brown's eyeliner brush I dipped it into the pot (I used Black) and I glided it on my eye. It went on very smoothly and allowed me to create different looks (thick, thin, cat eye...etc). It is perfect!



Rating: StarStarStarStarStar-disabled

High quality

This was my first time using gel eyeliner as I am used to using liquid eyeliner in a pen and it was a good experience! I used the Bobbi Brown ultra thin eyeliner brush to put it on and it was so easy to do. I was worried I would not put it on correctly but the formula was so creamy and smooth that it glided on my eye so easily. I had to dip quite a bit so I would get a rich, dark line but the end result was amazing! It had stayed on all night with no smudging and was easier than I expected! The best part is that you can create different looks with it. I went for a thick cat eye look but you can also do thin and more toned down looks as well.


I recommend using either an angled or fine eyeliner brush for accurate application



Rating: StarStarStarStarStar

The best gel eyeliner

I have always avoided eyeliners as I found them so hard to use and they never looked good on me as I couldn't apply them neatly. I had my makeup done overseas at Sephora and they used this product in Violet Ink and I was hooked when I saw they way my eyes stood out! I bought it straight away and now also have Black Ink.

The eyeliner comes in a cute little pot with a twist lid that prevents it from drying out. I apply this with an angled liner brush and I find it so easy to use. It glides along my eyelids with no trouble and creates and nice thin line. The liner is very pigmented so the colour you see in the pot is the one that will appear on your lids.

It is long lasting yet removes quite easily with a good quality makeup remover. I have found my holy grail eyeliner and will be a Bobbi Brown fan for life!



Rating: StarStarStarStarStar-disabled

Top quality

I have the espresso ink shade which is a deep brownish black that's perfect for everyday wear. The gel is pliable and a breeze to apply with a soft eyeliner brush. Doesn't flake or smudge. Great for contact lend wearers.


Ensure the jar lid is closed tightly to prevent the gel from drying out



Rating: StarStarStarStarStar

Best In Beauty 2014

A few years ago I had a free makeup lesson at the local Bobbi Brown counter and was introduced to their cult gel eyeliner. Up until then I was scared to try lining my eyes but after being shown how to, I was keen to give it a go. Then and there I purchased the colour Cobalt Ink (a dark blue) along with the Bobbi Brown gel eyeliner brush. The same pot is still going strong after almost daily use.

The gel eyeliner is super easy to apply with precision, lasts all day, does not smudge or budge but is also easy to remove with an eye makeup remover. It has a creamy consistency, is very highly pigmented and has yet to dry out in the pot. The colour is vibrant (and more importantly stays vibrant all day), is long lasting and dries quickly on my lids. I have sensitive eyes and love that this gel does not irritate them at all.

I can understand why this pot of gold is highly regarded in the beauty industry- it is brilliant! I have gone on to purchase a second colour, Chocolate Shimmer (which is stunning on my blue eyes) and I look forward to adding more colours to my collection. Highly recommended!

cherry pie


Rating: StarStarStarStarStar

High quality & foolproof gel liner

Best in Beauty 2014
I love Bobbi Brown for staple products and their gel eye liner is my absolute favourite. I have black ink and espresso ink and they are fantastic. Even though I've had black ink for ages the gel is still smooth and opaque, and unlike my MAC fluidlines it has not even begun to dry out. With this liner I can create fine lines, thick lines and if I am fast enough it is also smudgeable, although it sets quickly. I also use it with a square brush to tightline. It lasts perfectly all day without smudging, smearing or irritating my eyes and even though it is waterproof, is easy to remove with make up remover. It is available in a variety of gorgeous shades in both matte and shimmer finishes. I have my eye on violet ink next. Although the containers look small (3 grams), you need hardly any product so they last for a long time, and the glass pot is sturdy and luxe. There are loads of gel liners around these days but this is one of the originals and still one of the best, nothing else comes close in terms of pigmentation or lasting power. Definitely worth the money.



Rating: StarStarStarStarStar-disabled

It's fantastic if you don't wear contacts

Heavily pigmented, great staying power and easy to apply- once you find the right brush (which was a quest in it's own right). I love this product, but I found my lids were too oily without primer, and it's great as a waterliner if you aren't wearing contacts.
I found my eyes need drops with contacts so if I need to reapply during the day I have to redo my eyeliner also.


Use a primer on your lid, avoid if you're prone to watery eyes... or just reapply it mid way through as needed.

Ideal for

People who bother with primer and are willing to invest in a good brush.



Rating: StarStarStarStar-disabledStar-disabled

Easy gel liner

I have this in the shimmering graphite colour. I have been fairly disappointed with the staying power of this liner. It’s great for a smudgey or smokey eye however for defined lining, it’s not great as it tends to smudge after a few hours of wear even with eye primer. The colour payoff is great and it is easy to apply, very smooth and doesn’t dry out. It doesn’t irritate my skin, and is definitely waterproof as claimed, I just wish it would stay exactly where I put it. I have tried the black ink and this doesn’t seem to be much of a problem so perhaps the shimmer is part of the issue. I would buy this again in black ink, but the Shimmery graphite is not for me.



Rating: StarStarStarStarStar

My Must Have Product!

This would have to be my best investment yet! The Bobbi Brown gel eyeliner holds a strong lasting colour and is easy to apply. I have tried using other forms of liners (liquid, pencil and kohl) and just haven't had the same results. The gel eyeliner has a beautiful pigmented finish and I would highly recommend this to first time eyeliner users!



Rating: StarStarStarStarStar

Love Love

I have this in Brown and have been using this eyeliner for about 2 months now and I love it. I apply primer, eyeliner and then some translucent powder over it to ensure it won't budge all day.

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