Bobbi Brown - Long-Wear Gel Eyeliner

Bobbi Brown

Long-Wear Gel Eyeliner

  • Overall rating: StarStarStarStarStar
Long-Wear Gel Eyeliner 4.7308 78

Bobbi Brown Long-Wear Gel Eyeliner offers the precision of a liquid liner and the ease of a gel-based formula. It is available in Black Ink, Sepia Ink, Cobalt Ink, Violet Ink, Granite Ink, Espresso Ink, Chocolate Shimmer, Ivy Shimmer, Graphite, Black Mauve Shimmer Ink, Forest Shimmer Ink, Caviar Ink, Denim Ink and Steel Ink.
To apply, dip tip of Ultra Fine Eyeliner Brush into gel formula (coat both sides of brush head). Wipe off excess on tissue before applying to eye. Work quickly as product becomes transfer-resistant once dry. To remove, use Instant Long-Wear Makeup Remover.


Pack size:

Buy this product direct from:

  • Bobbi Brown Buy this product

Selected David Jones and Myer Nationally

Consumer Hotline:

1800 061 326

Web site:

Rate-star See all 78 reviews


beautyheaven awards five loyalty points for each review we publish on our site. Both positive and negative reviews are published. Each review must be your own words and clearly demonstrate your experience of the product. Read our reviewing guidelines here.



Rating: StarStarStarStarStar

Love Love

I have this in Brown and have been using this eyeliner for about 2 months now and I love it. I apply primer, eyeliner and then some translucent powder over it to ensure it won't budge all day.

Read the full review of Long-Wear Gel Eyeliner by angelicbabi.



Rating: StarStarStarStarStar

24 hour staying power

Amazing amazing amazing.

This gel liner is a necessity all year round. It's water resistant, fade resistant, tear proof, fool proof! It goes on very easily (use a fine tipped eyeliner brush), and literally lasts until you remove it.

I've had this stuff on for 24 hours before (even slept in it!) and it lasted and lasted. I've had it rained on, worn it in 40+ degree heat...and this bad boy still lasts! Unstoppable.

It's worth the price tag and investment, it won't let you down.

Read the full review of Long-Wear Gel Eyeliner by Erin101.



Rating: StarStarStarStarStar

A cult favourite! - Best in Beauty 2013

This gel liner is housed in a simple, no-frills, classic glass tub and screw-on lid. The packaging is functional, durable, sturdy and resistant to wear and tear. I have a severe case of Butter Fingers, and there has been no damage done despite constant drops on the tiled floor!

Black Ink is exactly that - it's an opaque, intense carbon-black colour that won't smudge, budge or fade after application. The texture of the eyeliner is silky-smooth, and you only need the tiniest dab on your brush to achieve full pigmentation when applied to the eye. Within minutes, the product dries to a smooth, matte finish that is both long-lasting and non-irritating. The effect is the look of liquid liner, with the ease of a pencil liner. It's also great for contact lens wearers as the product doesn't flake, shift or migrate out of the lashline. I love the fact that eyeliner touch-ups are a thing of the past!

The gel eyeliner is perfect for creating dramatic, feline winged eyeliner or softer, smudged lines for a natural look. I like to use an angled eyeliner brush with the liner, bringing the product past the outer corner for a bold, dramatic look. It also stays beautifully on the waterline. On 'lighter' days, I like to use a fine liner brush to push the product into the gaps of my lashes for the illusion of naturally thicker lashes. Despite the initial outlay, the product is very economical - one jar lasts many months!

Bobbi Brown's Gel Eyeliner is once of the best, high-quality, luxe eyeliners on the market. The impressive long-wearing formula, blacker-than-black colour and ease of application will get you addicted faster than Kate Moss and cocaine.

Read the full review of Long-Wear Gel Eyeliner by chocolatelace.



Rating: StarStarStarStarStar

Best In Beauty 2013

A couple of years ago I had a free makeup lesson at the local Bobbi Brown counter and was introduced to their cult gel eyeliner. Up until then I was scared to try lining my eyes but after being shown how to, I was keen to give it a go. Then and there I purchased the colour Cobalt Ink (a dark blue) along with the Bobbi Brown gel eyeliner brush. The same pot is still going strong after almost daily use.

The gel eyeliner is super easy to apply with precision, lasts all day, does not smudge or budge but is also easy to remove with an eye makeup remover. It has a creamy consistency, is very highly pigmented and has yet to dry out in the pot. The colour is vibrant (and more importantly stays vibrant all day), is long lasting and dries quickly on my lids. I have sensitive eyes and love that this gel does not irritate them at all.

I can understand why this pot of gold is highly regarded in the beauty industry- it is brilliant! I have ordered another pot of this in the colour Chocolate Shimmer and I cannot wait to try it out. Highly recommended!

Read the full review of Long-Wear Gel Eyeliner by Woo_Hoo.



Rating: StarStarStarStarStar

Best in Beauty 2013.

This is an absolute staple product for anyone who likes to use a gel liner.

The formula glides on like silk and doesn't tug at the skin so getting a perfectly smooth line is made even easier when using this. Once the product sets, which only takes a few seconds, it doesn't move until you are ready to move it, transferring, smudging or streaking is a thing of the past with this product. Unless you have extremely oily eyelids you will have no problems with this product, if you do suffer from oily lids a little dusting of translucent powder will prevent any movement during the wear time.

I use the colour black ink and it is an intense, jet black, it doesn't fade and the pigment is very strong.
I actually find it quite easy to remove, the remover recommended by Bobby Brown is not necessary, any good eye makeup remover or oil based remover/cleanser will remove it with ease.

I find the best way to apply is to take a thin angled liner brush and gently dip it in to the pot, using the angles of the brush apply the liner where you want it, whether you are trying to achieve a beautiful, classic, cat eye flick or a simple, elegant, upper lash line intensity. This can also be used to tightline your upper water line or darken your lower waterline and again, once it has set it will stay there.

The product will last you a long time, it doesn't dry out extremely quickly if you remember to tightly place the lid back on to the pot after use, making this good value for money. By far the best gel liner I have found to date.

Read the full review of Long-Wear Gel Eyeliner by Zaralis.



Rating: StarStarStarStarStar


these eyeliners are amazing. they are so easy to use and have great staying power. i thought they would be difficult to use, as i was used to always using a liquid pen liner, but theseare surprisingly easy. i am able to make precise lines and points. i find they they stay in place most of the day without using any sort of primer or setting stuff, but sometimes tend to smudge by the end, but if i use things to prevent this i believe it would stay all day. im just lazy and dont mind a bit of smudging.

Read the full review of Long-Wear Gel Eyeliner by displaynamex.



Rating: StarStarStarStarStar-disabled

Easy to use Gel Eyeliner

This is my fist gel eyeliner. I had never draw a eyeliner by myself before. This gel eyeliner is super easy to apply. Its very smooth and goes onto an eyeliner brush very easily. It is easy to blend, and does not rub off easily. It works well with a bobbi brown eyeliner brush. It is so easy to use that even a beginer like me can manage to draw a even eyeliner.

It had great staying power which is one of its many advantages. I apply this before the evening and when I get home in the early morning, it has barely budged or flaked. It looks like I had just applied it, and still remains just as pigmented, which is why I love it.


Read the full review of Long-Wear Gel Eyeliner by Oli424.



Rating: StarStarStarStarStar

GREAT STAYS PUT all day long

I tried this today at the BOBBI BROWN studio at Bondi Junction. They give free make-up lessons by the way and they are lovely girls who work the store, and know what they are doing! Anyhow - I had this on ALL DAY and it stayed put, did not smudge an inch and looked great. It was also really easy to apply and it doesn't set straight away like a liquid so if you make a mistake you can fix it within 2 minutes. I am definitely buying this! Impressed! Plus the colours were not harsh, more smokey and subtle.

Read the full review of Long-Wear Gel Eyeliner by canada.



Rating: StarStarStarStarStar

Always my go-to!

No matter how many eyeliners I buy with the intention of sticking with (various ones in liquid, pencil and kohl forms), I always end up going back to my Bobbi Brown Long-Wear Gel Eyeliner. Not only is this product super easy to apply (now that I've had a bit of practice with it!), but it's long lasting, doesn't smudge, highly pigmented, and has the most beautiful, creamy and smooth texture. I've had all of my pots (Black Ink and Denim Ink) for just under a year now, and they are still as smooth and creamy as ever. They are on the pricier end of the scale, the price is justifiable for such a brilliant product, that will last for a long, long time. I use this almost every day and still have plenty to go!

Read the full review of Long-Wear Gel Eyeliner by mjcha11.



Rating: StarStarStarStarStar

Sleek Eyes To Mesmerize

This is by far the best beauty investment ever! The only liquid eyeliner that stays on with only one application. Its true to its colour and drys instantly! Its great for low or high impact make up and can really transform an outfit from low to high voltage! It creates the eyes of envy, to those that aren't wearing it!

Read the full review of Long-Wear Gel Eyeliner by antonina.

Write your review

Only reviews that demonstrate your personal experience of this product will be published.

You need to log in or become a member to post a review.