Are your brows in need of a little re-shape, wax or trim? Yes? GREAT! Because the legends at Benefit Cosmetics are attempting to set a Guinness World Record this Saturday 21st April and they need your brows to do so.

If you’re in Sydney this Saturday, head to the Benefit Browbar in Myer Sydney City from 11.30am-7.00pm for a waxing session and you’ll be helping these talented brow bandits in their attempt to claim the Most Eyebrow Wax Services Performed in a 24 Hour Period title. Benefit babes around the whole globe are joining in on the fun, too, with Browbars in the US, UK, Europe and Asia getting their wax on at the same time.

Better yet, Benefit is donating $2 from each brow service to Look Good, Feel Better, which is wonderful cosmetic industry initiative that helps cancer patients. Nice one, huh?

So, get your toosh to the cosmetic floor of Myer this Saturday, Sydneysiders. Your brows are required to not only make arch history, but put a smile on the dial of those with cancer, too. And as we all know, bad brows are basically a crime, so get yours in order, stat. (And then maybe play around with the new brow trend we spotted on Rosie Huntington-Whitely just recently…)

Cherie Herrmann







Are you keen to get involved in this Benefit Cosmetics Global Brow Day on April 21st? And how often do you get your brows tended to by a professional?