Give lacklustre locks the boot with INOA

11 Jul 2011 05:00 AM | Posted by bh's Olivia Mackinnon
  • Post a comment
Lorealinoasalon_article

Are you feeling like you’re stuck in beauty rut with no signs of escape? You can probably blame your lacklustre hair for that. (Let’s face it; no one with fabulous hair has any reason to feel glum!) So we’ve found the perfect excuse to climb out of the dull hair rut…

Hair colour specialists, L’Oreal Professionnel, have recently released INOA, a technological breakthrough in hair colour. This wonder colourant boasts no odour or ammonia, undisturbed levels of lipids and amino acids, sublime shine and infinite colour power – and now you can experience the revolution.

Until August 31st 2011, you’re invited to receive $35 off your next INOA hair colour when you purchase a cut and INOA colour service at a participating INOA salon. To receive your voucher, simply click here to register your details and then just wait for your personalised certificate to be sent to you.

Bh’s Natalie was keen to breathe some life into her dull home-dyed hair colour, so she went along to road-test the brand new technology. This is what she had to say about her INOA experience:

“I was really excited about having my hair coloured with INOA at SUKI hairdressing as my hair was in dire need of some TLC! INOA colourants don’t contain ammonia and so aren’t damaging to the hair, which was a massive tick for me as I colour my hair quite frequently and am conscious about what this must be doing to my luscious locks. I choose a warm winter bronzed brown shade and I’m really happy with the results – it’s a block colour but it still has a lot of depth and the colour doesn’t look flat at all. Plus, during the development process there was no tingling or itching sensation that I normally get from the chemicals in other colourants, and my hair now feels much softer than it usually would after colouring. I would definitely go back to SUKI and get my colour done with INOA from now on!” - bh’s Nat