INOA 5 Jannz 2011-02-13 07:25:35
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Feb 13, 2011 6:25pm Rating: StarStarStarStarStar

Best Hair Colour Yet

I had been wanting to try INOA hair colour since I first heard about it. I made sure that I found a salon that stocked this range when I booked my last cut and colour. The selection of colours looked amazing and I loved the fact it contains no ammonia.

DIY hair dyes don't do it for me as I have rather thick, porous and coarse hair. They don't seem to penetrate the hair very well and the result is patchy looking colour. In-salon colours work wonders on me, but they often fade out to an unflattering shade and the regrowth is very obvious. This was all until I discovered INOA.

My colourist was wonderful and informed me that I suit cool, rather than warm tones. She matched me with a cool brown, one shade darker than my natural colour. To bring some interest and dimension to the hair she added some gold highlights in a veil. These made all the difference to my look as they added interest, yet were subtle and very natural. The end result was that my hair looked much more vibrant and shiny, and the condition had never been better. It stayed stayed smooth and sleek for several washes.

Over time the colour lightened slightly and my hair gained more natural highlights from the sun. Rather than this making the regrowth more obvious, it actually made it merge more with my natural colour. Because the fading out process is so gradual you don't have to make as many trips to the salon. It has now been several months since I've last had my hair coloured, but I haven't yet felt the need to go back. This can be credited to the INOA specialist who did an excellent job of matching me to the best colours, but also to the amazing quality of the product.

L'oreal has long had the best professional hair colour range, but it has gone one better with the develpoment of INOA. In the past dyes promoting themselves as more 'kind' to the hair have been pretty ineffective. This, however, is better than any other hair colour I've tried. There is a huge range of shades to choose from, you can lighten your hair up to three shades and there is full grey coverage. Highly recommended to everyone.

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Livi92 (Australia)
Hair renovation!!!
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