When you think of do-it-yourself hair colour, you probably picture yourself with your arms over your head, struggling to apply the drippy mixture to the back of your hair – and have visions of your bathroom looking like a bomb has hit. It’s enough to send you into a spin and run straight to the salon, wallet in hand, right?

Well, as a self-confessed know-nothing when it comes to DIY hair dye, I’m thrilled to let you know there’s light at the end of the tunnel for those like me, who aren’t confident taking to their own locks with a funky new hair colour. Let me introduce John Frieda Precision Foam Colour, the brand spanking new development in at-home hair colour – and your ticket to salon-quality coloured locks without the salon price tag.

So I bet you’re wondering why Precision Foam Colour is different? Good question. The answer is in the foam itself. You see, John Frieda Precision Foam Colour is incredibly dense and won’t disintegrate in your hands. This means you get much more bang for your buck, as a little goes a long way and there’s more than enough foam to colour your whole head of hair. Plus, the dense foam formula is super easy to spread, meaning you eliminate the risk of uneven coverage and patchiness – in other words, potential patchy hair disaster averted.

Better still, with 20 shades to choose from, all of which provide vibrant shine and long-lasting results (plus a super generous, oh so nourishing 50ml conditioner), it could be the best (and most savvy) investment you’ve made in a long time!


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Which beauty treatment do you like to do yourself at home?