I had no idea Covergirl and Rimmel weren’t cruelty free, do you know which other brands aren’t although i think i’ll be doing some research now as that’s really disappointing 🙁
I’m quite pale and i find the best TYPE of product is a creamy concealer in the lightest shade of that brand, with liquids (except for the garnier one listed) you tend to need more product to achieve better coverage, which results in a caked on look and they tend to be either too light and sheer or too orange.
I really like the garnier eye roll on but the one i have ( i THINK it’s the lightest shade ) can be a little dark, although i find once blended with my foundation and set, it isn’t noticeable and the dark circles are gone.
I would also recommend Revlon Photoready and Benefit or MAC concealers, they’re both amazing at covering almost anything without looking cakey.
I like elfs coverstick too (If that is the one you’re using) Iherb, or other online stores have a wider range of shades so you might find a better one. Also I think mostly or all of Iherb products are cruelty free so you may be able to find a more suitable brand of concealer on there. 🙂
Another recommendation is a concealer/contour palette like the Australis AC on tour as the lighter shades are perfect for under eye concealing.