Colgate - Colgate Optic White
- Overall rating:
Colgate Optic White is a revolutionary whitening toothpaste that features the whitening ingredient that dentists use* to deliver three shades whiter teeth after four weeks use. The patented concept behind Colgate Optic White has been 20 years in the making, and harnesses the powerful effects of hydrogen peroxide to go beyond surface stain removal to deeply whiten teeth.
Always read the label. Use only as directed
Love Colgate Optic White? Try the new Colgate Optic White Toothbrush + Whitening Pen.
*Gentle, lower strength 1% hydrogen peroxide formula for everyday use. Individual results may vary.
- Pack size:
- Articles about this product:
- Colgate Optic White Video Trial Team
- Four ways to treat stained teeth
- 12 man-approved beauty products
- Best in Beauty 2013 winners - Mum & baby, health & wellbeing, dental
- Video: 3 of the best whitening toothpastes
- Most reviewed dental products
- Best beauty offers for the weekend
- Glosscars 2014 winners - Health & Wellbeing, Dental and Men's
- How-to: get whiter teeth in two days
- Beauty trends that never go out of fashion
- Fashion Week: eye make-up done differently
- Fierce fashion week nails
- Textured hair to get people talking
Priceline and pharmacies nationally.
1800 802 307
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Rating: Apr 1, 2014 4:55pm
Really seems to be working (subtly)
There were so many good reviews of this product on Beautyheaven that I decided to buy a tube when I saw it on sale at Coles, and I'm very glad I did. I've been using it for 2 weeks now and I have to say that my teeth do look whiter. It's not super dramatic but they do have a brighter, fresher look about them. Considering that I'm just brushing my teeth (something I'd do anyway) and that the cost was only a little more than normal toothpaste, I'm very happy with this product.
Rating: Mar 25, 2014 1:26am
my current toothpaste
I have been using this for the past three months and I've come to fall in love with it. It took me about a fortnight to get used to the taste, it didn't seem minty to me at first but now it does. Strange, I know.
This is probably the most pricey toothpaste I've used besides from Sensodyne. I did notice my teeth go a shade lighter approx 2 - 4 weeks of use but now it seems it hasn't done much else. Maybe I just don't notice it anymore. My teeth are definitely whiter than they were when I was using a different toothpaste. I have grown to love the taste and pleased with what it does so I plan to keep repurchasing until something better comes along.
Rating: Mar 17, 2014 11:06am
Happy with the results
I was lucky to receive this in my BIB 2013 prize pack and was a little sceptical about the claims of whitening teeth after 4 weeks. I have some staining that cannot be removed from whitening products. However I was keen to give this a go.
I have now been using it twice a day for 4 weeks and I can report that my teeth look brighter but not necessarily whiter. I am quite thrilled with this as even brighter teeth is a huge bonus. I will be interested to see if there are even better results when I finish the tube which probably will be several more weeks. If it continues to deliver then I would definitely repurchase.
Rating: Mar 12, 2014 12:33pm
Doesnt work for me
I have only been using this for the past 3 weeks. But somehow I haven't noticed any changed yet. It is a bit more expensive than a normal toothpaste, i was hoping it would work. I don't mind the taste, its actually very refreshing for me. I also had clean result after brushing.. but it doesn't make my teeth whiter.
Rating: Mar 6, 2014 10:53am
Warm fresh feeling
I have been using this for the last 5 months. The tube lasts a lot longer than regular toothpaste as you don't need to use as much. When I brush my teeth with this you get a warm heat sensation and lots of froth which you know you are getting a good clean. It is great for whitening and getting rid of teeth stains.
Rating: Mar 4, 2014 7:25pm
Colagate Optic white comes in a bright red toothpaste which is a large container- each time I buy this it lasts me 2 months plus with darily twice a day use! The optic white comes in a decent sized tube, after use for four weeks I still have half the tube left so a good buy.
Firstly the positives about this toothpaste- it does work- within a two week period my teeth are much whiter and shinner! There is a difference of my teeth whitening! I really like the effect. Whiter teeth!
On application it has a strong strong taste that can at times be overpowering and strong, as well as warming in the mouth, and can leave a strong taste. Its very very warming in the mouth. I found it quite overpowering but after a week I was use to it. I I can see that this toothpaste's taste and power would be too much- especially for sensitive teeth- wouldnt touch it if I have sensitve teeth!
The optic white toothpaste foams up a lot and so I found it hard to keep brushing for the recommend time- but I keep trying and was able to do so.
Negatively, toothpUnfortunately this aste doesn't protect against cavities, and I think it leads to a little more sensitivty if your prone to it. I also wish that this product had better protective ingredients and claims- Im looking for something with protective ingredients for enamel and protective against cavietes.
Overall this tooth paste lives up to its claims of whitening teeth, but I would purchase this- Maybe every 6 months or for a special occasion for a brighten up but not regularly.
Rating: Feb 23, 2014 10:02pm
Not a Fan
This has got to be one of the worst tasting, foulest smelling pastes i have ever used. So i try not to use it to often, have i noticed a difference. There has been a bit of change, i can say my teeth have gotten whiter, but i suppose lack of consistence has inhibited its effectiveness.
Rating: Feb 23, 2014 8:31pm
Glosscars 2014: The best whitening tooth paste that I have tried.
I have been using this tooth paste on and off for nearly six months now. I was initially attracted to the product by the bright red packaging, and handy flip top tube, but I have continued to re-purchase because I really like the product and its whitening effect.
I find that this toothpaste tastes a bit different to a regular minty toothpaste, but not unpleasantly so. I also feel like this doesn't foam up in my mouth as much as some other toothpastes do but it still leaves my teeth feeling clean after a good brushing which is the main thing for me.
This product has the added bonus of whitening my teeth, without leaving them feeling sensitive. The difference in the colour of my teeth was noticeable after regular use (day and night for a period of weeks).
I can't say that the difference was dramatic, but I wasn't expecting the tooth paste to be as effective as a full on whitening treatment.
I do alternate a tube of this with a tube of something else so that my teeth don't get used to the product. I will still keep re-purchasing this product to assist with keeping my teeth as white as possible over the long term.
Rating: Feb 23, 2014 1:01pm
On first impressions I loved the fire engine red tube that has a large flip top lid that allows it to stand on your bathroom vanity. The tube uses the wording “with the whitening ingredient that dentists use* 3 shades whiter teeth” so I was keen to see what results I got.
As soon as I started brushing my teeth I instantly found the flavor unlike any other minty toothpastes out there. The taste immediately made me think of my dentist but the taste slowly disappeared. The toothpaste frothed in my mouth quickly and certainly left my teeth feeling squeaky clean and my mouth refreshed.
I think perhaps my teeth are slightly whiter than when I first started using this toothpaste so the toothpaste lives up to its claims. Would I buy this toothpaste? I am still on the fence about this as I prefer the taste of the Colgate MaxWhite ONE (but this is my personal preference). If you are in the market for a whitening toothpaste definitely give it a try.
Rating: Feb 23, 2014 12:44pm
Glosscars 2014 – Whiter brighter teeth
The Colgate Optic White toothpaste is great so I am submitting a Glosscars 2014 review for it.
It comes in bright red metallic packaging that you squeeze and it has a flip top lid. It has a thick texture, with a slightly minty taste. It feels chalky when I am brushing my teeth but that taste and feeling disappears after I have rinsed. My teeth are left feeling clean and refreshed.
Colgate Optic White claims to work similar to whitening stripes with full results in a month’s time. I can say that I have been using this product for months now and I really have noticed a difference in the whiteness and brightness of my teeth.
I would recommend this toothpaste to others and its one that I repurchase often.