Colgate - Colgate Optic White
- Overall rating:
Colgate Optic White is a revolutionary whitening toothpaste that features the whitening ingredient that dentists use* to deliver three shades whiter teeth after four weeks use. The patented concept behind Colgate Optic White has been 20 years in the making, and harnesses the powerful effects of hydrogen peroxide to go beyond surface stain removal to deeply whiten teeth.
Always read the label. Use only as directed
Love Colgate Optic White? Try the new Colgate Optic White Toothbrush + Whitening Pen.
*Gentle, lower strength 1% hydrogen peroxide formula for everyday use. Individual results may vary.
- Pack size:
- Articles about this product:
- Colgate Optic White Video Trial Team
- Four ways to treat stained teeth
- 12 man-approved beauty products
- Best in Beauty 2013 winners - Mum & baby, health & wellbeing, dental
- Video: 3 of the best whitening toothpastes
- Most reviewed dental products
- Best beauty offers for the weekend
- Glosscars 2014 winners - Health & Wellbeing, Dental and Men's
- How-to: get whiter teeth in two days
- Beauty trends that never go out of fashion
- Fashion Week: eye make-up done differently
- Fierce fashion week nails
- Textured hair to get people talking
- How to transform yourself in just 2 weeks
- Beauty offers that’ll send you spinning
Priceline and pharmacies nationally.
1800 802 307
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Rating: Oct 25, 2014 10:11pm
When I saw the ad for this toothpaste, I was immediately sold. Upon purchasing I had high hopes for this toothpaste. Although I don't have extremely stained teeth, or much yellowing I was hoping just for some brightening effects.
Compared to my old toothpaste, there was a huge difference in the way it felt in my mouth. It seemed much more minty and powerful, almost like a listerine burn but not as potent. It made me think that the whitening was really working.
Although the effects were not as drastic as advertised nor as fast acting, I did see a slow brightening but nothing too drastic. I would try out other whitening toothpastes before deciding whether or not to repurchase. RESPONSE FROM COLGATE: Hi there SilverLine, it's Colgate here. Thanks so much for your comments about Colgate Optic White! The strong taste is due to the wintergreen flavour which is quite different to our other toothpastes. We're pleased you found an improvement in brightness after use and would like to remind you that after 4 weeks and continued use, you should see up to 3 shades whiter teeth. This is because Colgate Optic White is the only daily use toothpaste with the whitening ingredient that dentists use. For more immediate results, we recommend Colgate Optic White Toothbrush + Built-in Whitening Pen for whiter teeth in just 2 days!
Rating: Sep 26, 2014 8:15pm
This toothpaste is quite pricey but helps your teeth to whiten and helps removing stains from drinking coffeeand tea regularly, like me who can't resist to have a sip of cup of coffee or tea in a day..this toothpaste makes your breath fresh and keep your teeth healthy..It's a must to complete your beauty regime.
Rating: Aug 10, 2014 10:29pm
I have tried so many whitening products in the past and they never worked. So I was a bit hesitant buying Colgate Optic White toothpaste when it came out.
I was shocked! First of all, it didn't taste bad and the packaging is so attractive! But it took a while before I saw any difference but at least it worked.
I now use this toothpaste together with the Colgate Optic White toothbrush + Built-In Whitening Pen and it is incredible!
I will keep using this product. Not only is it working, but it is also cheaper than dental whitening by the dentists
Rating: Aug 10, 2014 12:13am
I brought this toothpaste whilst shopping for a new one. I was hoping for some whiter teeth.
The overall flavour wasn't to overpowering, left a minty tasty i which lasted a little while. After about 3 weeks I had noticed a shade difference in the colour of my teeth but that is about as far as it went, even when using it twice daily.
I loved that the cap allows for the tube to stand upright, and the bright red on the tube absolutely screams Colgate.
Rating: Aug 7, 2014 5:54am
Nice tasting toothpaste
I buy this whenever I see it on special but don't find enough benefits over cheaper toothpastes to pay full price. Great taste and leaves mouth feeling clean and fresh. I think I notice a slight difference in the whiteness of my teeth after regular use but not as obvious as I was expecting. I think there's better whitening products out there but this does have a nice taste to it for a daily use.
Rating: Jul 26, 2014 2:08pm
Love this product it's such a good price and actually does what it says it should! I have got my teeth professionally whitened and I just use this toothpaste to maintain. Defiantly the best out of the ones at a similar price range.
Rating: Jul 24, 2014 12:08am
reasonable results for a reasonable price
I am currently using the optic white toothpaste and having used whitening gel from my dentist in the past i would say the results are reasonable. You will not get results as quickly as the whitening gels but if the toothpaste is used as directed they will come close. It's a good paste to maintain your white teeth after professional whitening.
Rating: Jul 22, 2014 12:02am
Like the taste but don't see results
Like most toothpastes that claim to whiten, this just doesn't do enough whitening to convince me of it's price tag. I'll stick with the $3 toothpastes from here on in. I guess if I want that white shiny smile, I'll need to go see a dentist for something more permanent and noticeable.
Rating: Jul 8, 2014 10:27pm
My partner and I use this toothpaste and have both noticed a whitening effect. The tube is a fair size and lasts a long time (about 2 mths) as you really don't need a huge amount. It seems to froth in your mouth a lot more than usual toothpaste. It has a slightly strange smoky taste for a moment and is fairly abrasive but does a great job of cleaning your teeth and giving them that fresh feeling.
Rating: Jul 6, 2014 5:54pm
I noticed that I had whiter teeth in just one week! But don't expect massive changes just a little brighter and whiter!