Colgate - Colgate Optic White
- Overall rating:
Colgate Optic White is a revolutionary whitening toothpaste that features the whitening ingredient that dentists use* to deliver three shades whiter teeth after four weeks use. The patented concept behind Colgate Optic White has been 20 years in the making, and harnesses the powerful effects of hydrogen peroxide to go beyond surface stain removal to deeply whiten teeth.
Always read the label. Use only as directed
Love Colgate Optic White? Try the new Colgate Optic White Toothbrush + Whitening Pen.
*Gentle, lower strength 1% hydrogen peroxide formula for everyday use. Individual results may vary.
- Pack size:
- Articles about this product:
- Colgate Optic White Video Trial Team
- Four ways to treat stained teeth
- 12 man-approved beauty products
- Best in Beauty 2013 winners - Mum & baby, health & wellbeing, dental
- Video: 3 of the best whitening toothpastes
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1800 802 307
Rating: 1 day ago
Warm fresh feeling
I have been using this for the last 5 months. The tube lasts a lot longer than regular toothpaste as you don't need to use as much. When I brush my teeth with this you get a warm heat sensation and lots of froth which you know you are getting a good clean. It is great for whitening and getting rid of teeth stains.
Rating: Mar 4, 2014 7:25pm
Colagate Optic white comes in a bright red toothpaste which is a large container- each time I buy this it lasts me 2 months plus with darily twice a day use! The optic white comes in a decent sized tube, after use for four weeks I still have half the tube left so a good buy.
Firstly the positives about this toothpaste- it does work- within a two week period my teeth are much whiter and shinner! There is a difference of my teeth whitening! I really like the effect. Whiter teeth!
On application it has a strong strong taste that can at times be overpowering and strong, as well as warming in the mouth, and can leave a strong taste. Its very very warming in the mouth. I found it quite overpowering but after a week I was use to it. I I can see that this toothpaste's taste and power would be too much- especially for sensitive teeth- wouldnt touch it if I have sensitve teeth!
The optic white toothpaste foams up a lot and so I found it hard to keep brushing for the recommend time- but I keep trying and was able to do so.
Negatively, toothpUnfortunately this aste doesn't protect against cavities, and I think it leads to a little more sensitivty if your prone to it. I also wish that this product had better protective ingredients and claims- Im looking for something with protective ingredients for enamel and protective against cavietes.
Overall this tooth paste lives up to its claims of whitening teeth, but I would purchase this- Maybe every 6 months or for a special occasion for a brighten up but not regularly.
Rating: Feb 23, 2014 10:02pm
Not a Fan
This has got to be one of the worst tasting, foulest smelling pastes i have ever used. So i try not to use it to often, have i noticed a difference. There has been a bit of change, i can say my teeth have gotten whiter, but i suppose lack of consistence has inhibited its effectiveness.
Rating: Feb 23, 2014 8:31pm
Glosscars 2014: The best whitening tooth paste that I have tried.
I have been using this tooth paste on and off for nearly six months now. I was initially attracted to the product by the bright red packaging, and handy flip top tube, but I have continued to re-purchase because I really like the product and its whitening effect.
I find that this toothpaste tastes a bit different to a regular minty toothpaste, but not unpleasantly so. I also feel like this doesn't foam up in my mouth as much as some other toothpastes do but it still leaves my teeth feeling clean after a good brushing which is the main thing for me.
This product has the added bonus of whitening my teeth, without leaving them feeling sensitive. The difference in the colour of my teeth was noticeable after regular use (day and night for a period of weeks).
I can't say that the difference was dramatic, but I wasn't expecting the tooth paste to be as effective as a full on whitening treatment.
I do alternate a tube of this with a tube of something else so that my teeth don't get used to the product. I will still keep re-purchasing this product to assist with keeping my teeth as white as possible over the long term.
Rating: Feb 23, 2014 1:01pm
On first impressions I loved the fire engine red tube that has a large flip top lid that allows it to stand on your bathroom vanity. The tube uses the wording “with the whitening ingredient that dentists use* 3 shades whiter teeth” so I was keen to see what results I got.
As soon as I started brushing my teeth I instantly found the flavor unlike any other minty toothpastes out there. The taste immediately made me think of my dentist but the taste slowly disappeared. The toothpaste frothed in my mouth quickly and certainly left my teeth feeling squeaky clean and my mouth refreshed.
I think perhaps my teeth are slightly whiter than when I first started using this toothpaste so the toothpaste lives up to its claims. Would I buy this toothpaste? I am still on the fence about this as I prefer the taste of the Colgate MaxWhite ONE (but this is my personal preference). If you are in the market for a whitening toothpaste definitely give it a try.
Rating: Feb 23, 2014 12:44pm
Glosscars 2014 – Whiter brighter teeth
The Colgate Optic White toothpaste is great so I am submitting a Glosscars 2014 review for it.
It comes in bright red metallic packaging that you squeeze and it has a flip top lid. It has a thick texture, with a slightly minty taste. It feels chalky when I am brushing my teeth but that taste and feeling disappears after I have rinsed. My teeth are left feeling clean and refreshed.
Colgate Optic White claims to work similar to whitening stripes with full results in a month’s time. I can say that I have been using this product for months now and I really have noticed a difference in the whiteness and brightness of my teeth.
I would recommend this toothpaste to others and its one that I repurchase often.
Rating: Feb 22, 2014 4:54pm
Glosscars worthy toothpaste for that winning smile!
Fresh taste, whiter teeth, affordable, Yes, yes and yes! Glosscar worthy, 100%. Colgate Optic White toothpaste comes in a red squeeze tube with flip top lid that’s easy to squeeze out with no mess, great for the whole family. The toothpaste is white with a fresh mint like scent that leaves my mouth and teeth feeling fresh and clean after each use. Using Colgate Optic White twice daily for over a month has left my teeth a few shades whiter and brighter than they were before using it. Now with a few months use my teeth are clearly whiter than before using this toothpaste. Age, life style and being a coffee drinker has seen my teeth discolour over time but Optic White definitely brightened my teeth like it claims to do.
Optic White is unlike other whitening toothpastes I have tried as it works well, has a pleasant flavour and I will continue to use it due to the positive results it’s given my teeth. It leaves me happy when flashing a smile because I know my teeth look clean and fresh and I’m not worried about stains or discolouration anymore. This is a great everyday, affordable toothpaste and whitener that is gentle for most of the family to use and guarantees effective results over time which is why I nominate this for a Glosscar, Perfect for a winning smile!
Rating: Feb 21, 2014 5:18am
Glosscars 2014 - Best New Toothpaste
I have previously reviewed this toothpaste and am happy to say that I still love using it. It's actually my favourite toothpaste available at the moment. It is slightly more expensive than other whitening toothpastes, but it is much better than the others I have tried. Of course it had to receive a Glosscars 2014 nomination vote from me!
This toothpaste provides a superior clean. The first thing I notice after using this toothpaste is how incredibly clean my teeth feel. It really feels like all build up on the surface is gone. My teeth feel really smooth and super clean! I love the feeling. Not all toothpastes have the ability to leave my teeth feeling so clean.
I do notice that my teeth are whiter whilst using this toothpaste. It's not a drastic difference but I do notice it and it is an improvement. I'm not sure I would say it makes my teeth 3 shades whiter. Slightly whiter though? Yes! It does a better job than other whitening toothpastes I have used.
This toothpaste is worth paying a bit more for. It does whiten teeth (slightly but it's noticeable) and just does a great job cleaning my teeth. The taste is not overwhelmingly minty, and it has never made my teeth sensitive. This is an award-worthy new toothpaste!
Rating: Feb 20, 2014 6:07pm
Glosscars 2014 - It actually works!
I'm a bit dubious about most "teeth whitening toothpastes" purchased from the supermarket as they simply have never worked for me in the past. So I was pleasantly surprised to notice a difference to my teeth after only a few weeks of nightly use of the Optic White toothpaste. I found using it in the morning to be a bit too much for my teeth as it seems to be a stronger product than your standard toothpaste. I'm on to my third tube now and I'll admit that I did have to take a break from the product in general after my second tube, because my teeth started to get a bit too sensitive for my liking. It's definitely not a product you want to accidentally swallow or put too much on to your brush, either. Ultimately it does have hydrogen peroxide so these occurrences weren't that much of a surprise, but if you have sensitive teeth you may have to take breaks from this product from time to time.
That being said, the pros definitely outweigh the cons and at least in my situation, it did do what it claims. It leaves my breath fresher than most toothpastes I have tried in the past and it's a heck of a lot cheaper than going to the dentist to have your teeth whitened, which is a big plus in my books - it's certainly worth giving it a shot!
Rating: Feb 20, 2014 2:52pm
Unfortunately I haven't been blessed with wonderful teeth. I've tried various whitening toothpastes over the years, but none of them have really impressed me. They were just toothpaste, nothing special. But I must say I'm pretty impressed with Colgate Optic White. I've noticed that my teeth definitely do look whiter and brighter since I've been using this. Housed in a bright red tube, it has a fresh minty taste that isn't too overpowering. I can taste the hydrogen peroxide a little, but it doesn't bother me at all. My teeth feel really clean after using this, and they definitely look whiter and brighter than they did before. It is a little expensive compared to other toothpastes, but definitely worth the expense for the outstanding results. I keep my tube hidden in my cupboard for my use only, so it's lasting me for a long time (I'm pretty sure hubby must eat toothpaste?). I would highly recommend this, and intend to repurchase.