Colgate - Colgate Optic White


Colgate Optic White

  • Overall rating: StarStarStarStarStar-disabled

Colgate Optic White is a revolutionary whitening toothpaste that features the whitening ingredient that dentists use* to deliver three shades whiter teeth after four weeks use. The patented concept behind Colgate Optic White has been 20 years in the making, and harnesses the powerful effects of hydrogen peroxide to go beyond surface stain removal to deeply whiten teeth.

Always read the label. Use only as directed

Love Colgate Optic White? Try the new Colgate Optic White Toothbrush + Whitening Pen.

*Gentle, lower strength 1% hydrogen peroxide formula for everyday use. Individual results may vary.


Pack size:


Priceline and pharmacies nationally.

Consumer Hotline:

1800 802 307

Web site:

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Rating: StarStarStarStarStar

Best whiteing toothpaste I have tried!

I really like Colgate Optic White, there is nothing negative I can say! The price is amazingly cheap, it doesn't taste like yucky chemicals, there is a fair amount and it's easy to use because it's just an everyday toothpaste! I have been using it for about a year now, and can defiantly notice a difference. Although it's not, I believe, a proper whitening product, it does gradually whiten your teeth, and instead of paying $200 to get it professionally done, if you are patient it works pretty much just a good!
Love, and really want to try the new whitening toothpaste toothbrush contraption! (that will be my next review!)

Read the full review of Colgate Optic White by Josiemwah.



Rating: StarStarStarStar-disabledStar-disabled

Good Result

It took a second purchase of a tube for me to see much difference with my teeth. They are definitely a bit brighter and have lightened maybe one or two shades, if you are expecting to get amazingly white teeth though, I wouldn't get my hopes up with this product.

When I first starting using it I felt like it was cleaning my teeth a lot better then usual toothpastes, but now nearing the end of my second tube my teeth don't have that nice clean feeling you look for after brushing.

A good product but unsure if it is good enough for me to go and purchase a third tube.

Read the full review of Colgate Optic White by Jess_W.



Rating: StarStarStarStarStar-disabled

Really seems to be working (subtly)

There were so many good reviews of this product on Beautyheaven that I decided to buy a tube when I saw it on sale at Coles, and I'm very glad I did. I've been using it for 2 weeks now and I have to say that my teeth do look whiter. It's not super dramatic but they do have a brighter, fresher look about them. Considering that I'm just brushing my teeth (something I'd do anyway) and that the cost was only a little more than normal toothpaste, I'm very happy with this product.

Read the full review of Colgate Optic White by maggieball.



Rating: StarStarStarStarStar-disabled

my current toothpaste

I have been using this for the past three months and I've come to fall in love with it. It took me about a fortnight to get used to the taste, it didn't seem minty to me at first but now it does. Strange, I know.

This is probably the most pricey toothpaste I've used besides from Sensodyne. I did notice my teeth go a shade lighter approx 2 - 4 weeks of use but now it seems it hasn't done much else. Maybe I just don't notice it anymore. My teeth are definitely whiter than they were when I was using a different toothpaste. I have grown to love the taste and pleased with what it does so I plan to keep repurchasing until something better comes along.

Read the full review of Colgate Optic White by kaaayte.



Rating: StarStarStarStarStar-disabled

Happy with the results

I was lucky to receive this in my BIB 2013 prize pack and was a little sceptical about the claims of whitening teeth after 4 weeks. I have some staining that cannot be removed from whitening products. However I was keen to give this a go.

I have now been using it twice a day for 4 weeks and I can report that my teeth look brighter but not necessarily whiter. I am quite thrilled with this as even brighter teeth is a huge bonus. I will be interested to see if there are even better results when I finish the tube which probably will be several more weeks. If it continues to deliver then I would definitely repurchase.

Read the full review of Colgate Optic White by Roxymisha.



Rating: StarStarStarStar-disabledStar-disabled

Doesnt work for me

I have only been using this for the past 3 weeks. But somehow I haven't noticed any changed yet. It is a bit more expensive than a normal toothpaste, i was hoping it would work. I don't mind the taste, its actually very refreshing for me. I also had clean result after brushing.. but it doesn't make my teeth whiter.

Read the full review of Colgate Optic White by Faboosh.



Rating: StarStarStarStarStar

Warm fresh feeling

I have been using this for the last 5 months. The tube lasts a lot longer than regular toothpaste as you don't need to use as much. When I brush my teeth with this you get a warm heat sensation and lots of froth which you know you are getting a good clean. It is great for whitening and getting rid of teeth stains.

Read the full review of Colgate Optic White by Tiasha12.



Rating: StarStarStarStar-disabledStar-disabled


Colagate Optic white comes in a bright red toothpaste which is a large container- each time I buy this it lasts me 2 months plus with darily twice a day use! The optic white comes in a decent sized tube, after use for four weeks I still have half the tube left so a good buy.

Firstly the positives about this toothpaste- it does work- within a two week period my teeth are much whiter and shinner! There is a difference of my teeth whitening! I really like the effect. Whiter teeth!
On application it has a strong strong taste that can at times be overpowering and strong, as well as warming in the mouth, and can leave a strong taste. Its very very warming in the mouth. I found it quite overpowering but after a week I was use to it. I I can see that this toothpaste's taste and power would be too much- especially for sensitive teeth- wouldnt touch it if I have sensitve teeth!

The optic white toothpaste foams up a lot and so I found it hard to keep brushing for the recommend time- but I keep trying and was able to do so.
Negatively, toothpUnfortunately this aste doesn't protect against cavities, and I think it leads to a little more sensitivty if your prone to it. I also wish that this product had better protective ingredients and claims- Im looking for something with protective ingredients for enamel and protective against cavietes.

Overall this tooth paste lives up to its claims of whitening teeth, but I would purchase this- Maybe every 6 months or for a special occasion for a brighten up but not regularly.

Read the full review of Colgate Optic White by ray_jay.

Low Budget Girl


Rating: StarStarStarStar-disabledStar-disabled

Not a Fan

This has got to be one of the worst tasting, foulest smelling pastes i have ever used. So i try not to use it to often, have i noticed a difference. There has been a bit of change, i can say my teeth have gotten whiter, but i suppose lack of consistence has inhibited its effectiveness.

Read the full review of Colgate Optic White by Low Budget Girl.

Charlie B


Rating: StarStarStarStarStar-disabled

Glosscars 2014: The best whitening tooth paste that I have tried.

I have been using this tooth paste on and off for nearly six months now. I was initially attracted to the product by the bright red packaging, and handy flip top tube, but I have continued to re-purchase because I really like the product and its whitening effect.

I find that this toothpaste tastes a bit different to a regular minty toothpaste, but not unpleasantly so. I also feel like this doesn't foam up in my mouth as much as some other toothpastes do but it still leaves my teeth feeling clean after a good brushing which is the main thing for me.

This product has the added bonus of whitening my teeth, without leaving them feeling sensitive. The difference in the colour of my teeth was noticeable after regular use (day and night for a period of weeks).

I can't say that the difference was dramatic, but I wasn't expecting the tooth paste to be as effective as a full on whitening treatment.

I do alternate a tube of this with a tube of something else so that my teeth don't get used to the product. I will still keep re-purchasing this product to assist with keeping my teeth as white as possible over the long term.

Read the full review of Colgate Optic White by Charlie B.

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