lapureté

lapureté is an Australian brand which features Okuru™ (Hibiscus Esculentus), a plant native to a remote part of Western Africa that has been used for centuries for its high nutritional food value and benefit to the skin. French scientists have recently made a breakthrough discovery; they found that seeds of the Okuru™ plant contain a combination of peptides, which minimise expression lines in a similar way to Botox™ with the added benefit of being natural, safe and able to be applied topically, without the need for invasive injections.

Okuru™ has undergone independent clinical trials by Monash University in Melbourne and was found to reduce the appearance of expression lines by an average of 27 percent within four weeks.

The lapureté range contains clinically proven, natural active ingredients that specifically target anti-ageing concerns including expression lines, sagging skin, eye bags, dark circles and UVA damage. lapureté functions as an effective all round anti-ageing treatment.

The range is 100 per cent natural and free from synthetic and potentially damaging ingredients such as parabens and petrochemicals.

lapureté represents the future of skincare – high efficacy combined with natural ingredients to capture both high-growth trends in the world today.

Mild Crème Facial Cleanser and Toner

lapureté Mild Crème Facial Cleanser and Toner removes dirt and impurities, whisks away facial and eye make-up and tones the skin. The cleanser contains Okuru™ and passionflower, which has been used by indigenous people of the Amazon for centuries for treating skin conditions, enhancing relaxation and as an aphrodisiac. The naturally derived ingredients are formulated to work in harmony with the skin’s natural pH level to maintain skin moisturisation and minimise the appearance of premature ageing.

rrp: $39.90
Pack size: 100mL
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Nature’s Botox Alternative Pack

The lapureté Nature’s Botox Alternative Pack contains the Protective Day Crème with UVA Defense (30mL), the Resurrection Night Crème (30mL), and a complimentary Triple Effects Eye Crème (15mL) all housed in a lapureté cosmetic bag. This wonderful pack is valued at $209.70.

rrp: $119.80
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Protective Day Crème with UVA Defense

lapureté Protective Day Crème with Okuru™ targets UVA radiation damage, sagging skin, skin roughness, dull complexion and expression lines. It contains thermus thermophilus, a marine element that is a highly effective filter which minimises free radical formation and fights free radicals which cause up to 90 per cent of ageing. A powerful combination of peptides from sweet pea dramatically increase skin firmness and elasticity while Okuru™ works powerfully to minimise the appearance of expression lines. Clinically tested and proven to provide effective protection against UVA damage and increase the appearance of skin elasticity by 35 per cent after six weeks*.

rrp: $59.90
Pack size: 30mL
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The natural alternative to Botox

Resurrection Night Crème with Okuru™

lapureté Resurrection Night Crème with Okuru™ targets dry skin, sagging skin, skin roughness, dull complexion and expression lines. An extract from the resurrection plant (myrothamnus flabellifolia) infuses the skin with intense moisture to combat the harsh ageing effects of dry skin. This extract has been clinically proven to provide up to 24 hours of moisturisation and has been shown to contain powerful antioxidant properties to enhance the skin’s ability to combat environmental damage. Peptides from Okuru™ and sweet pea combine to target expression lines and firm the skin. This cream has been clinically proven to increase the appearance of skin elasticity by 35 percent after six weeks and increase the skin’s natural resistance to environmental damages.

rrp: $59.90
Pack size: 30mL
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The natural alternative to Botox

Triple Effects Eye Crème with Okuru™

lapureté Triple Effects Eye Crème with Okuru™ targets expression lines (crow’s feet), eye bags, dark circles and skin elasticity of the delicate skin around the eye area, where the most visible signs of ageing appear. Okuru™ addresses expression lines such as crow’s feet while a powerful combination of peptides from sweet pea, soy, rice bran and yeast proteins combine to drastically reduce the appearance of dark circles and eye bags, providing a unique all-round effective eye treatment. Clinically tested, the cream is proven to reduce the appearance of expression lines such as crow’s feet by 27 per cent after four weeks; reduce the appearance of dark circles by 32 percent in four weeks; reduce the appearance of eye puffiness by 25 percent in four weeks and increase the appearance of skin elasticity by 35 percent after six weeks.

rrp: $69.90
Pack size: 15mL
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