Established in 1930, Almay offers a gentler approach to skincare and cosmetics. It was the first hypo-allergenic, 100% fragrance free range available. Almay now has a full range of skincare, foundations, face powders, blushes, eye shadows, eye liners, mascaras, lip colours, lip liners and nail polishes.
Brow Defining Pencil
Almay Brow Defining Pencil has a soft, natural looking colour that lasts all day. Its pencil sharpens automatically into an ultra-fine tip for precise definition. It contains vitamin E to nourish and aloe to soothe skin. Its built-in brow brush keeps brows in shape. Available in Dark Blonde and Brunette.
- rrp: $20.95
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Clear Complexion Liquid Makeup
Almay Clear Complexion Liquid Makeup is ideal for normal to oily skin. It provides light to medium coverage with a matte finish. This foundation also heals and conceals blemishes without over-drying the skin, and helps to eliminate oil to rid skin of unwanted shine. It contains salicylic acid to fight blemishes, meadowsweet to help purify the skin and aloe and camomile. Available in Naked, Neutral, Sand, Beige, Warm and Honey.
- rrp: $31.95
Eyeliner
Almay Eyeliner wears for up to 16 hours and is water-resistant and smudge-proof. Its built-in sharpener keeps points sharp and defined. Vitamin E nourishes and protects the delicate eye area. Available in Black and Brown.
- rrp: $19.95
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Intense i-Color Bring Out Eyeliner
Almay Intense i-Color Bring Out Eyeliner has a pearlescent finish that contrast with the natural eye colour to enhance the eyes. The creamy formula glides on smoothly and evenly without tugging or irritating the delicate eye area and wears for hours without smudging or fading. The convenient built-in sharpener and swivel-up delivery system creates a precise line with each application. Available in Purple Amethyst (Bring Out the Brown), Black Pearl (Bring Out the Hazel), Brown Topaz (Bring Out the Blue) and Raisin Quartz (Bring Out the Green).
- rrp: $19.95
Intense i-color Bring Out Powder Shadow
Almay Intense i-color Bring Out Powder Shadow enhances and intensifies natural eye colour. Each palette consists of three shades: two shades that complement and enhance natural eye colour and one contrasting shade designed to intensify eye colour. These shadows blend smoothly for a satin finish and are formulated to resist fading and creasing. Hypoallergenic and fragrance-free. Ophthalmologist and dermatologist tested. Suitable for contact lens wearers. Available in Trio for Browns, Trio for Blues, Trio for Hazels and Trio for Greens.
- rrp: $20.95
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Intense I-Color Eyeliner
Almay Intense I-Color Eyeliner intensifies natural eye colour and glides on smoothly and evenly with no tugging or pulling. It has a unique propel/repel pencil with built-in sharpener. Its rich, pearlised shades are designed to contrast with natural eye colour to make them pop. It contains aloe leaf extract to soothe the skin and is hypoallergenic and ophthalmologist tested. Available in Purple Amethyst, Brown Topaz, Black Pearl and Raisin Quartz.
- rrp: $19.95
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Intense I-Color Mascara
Almay Intense I-Color Mascara gives a subtle hint of colour that instantly enhances and intensifies the colour of the eyes. Its exclusive gel-based formula lengthens lashes up to 50 per cent. Its spiral brush smoothly and evenly coats lashes for added length and lift to ensure no clumping or flaking. Hypoallergenic and ophthalmologist tested. Suitable for contact lens wearers. Available in Purple Amethyst, Brown Topaz, Black Pearl and Raisin Quartz.
- rrp: $20.95
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Intense I-Color Play Up Liquid Liner
Almay Intense I-Color Play Up Liquid Liner combines the fluidity and smooth application of a liquid with the precision control of a pencil. Intense pearlescent colour defines the eyes. The precision tip applicator creates a high impact eye look for long-lasting wear. Available in Purple Amethyst, Brown Topaz, Black Pearl and Raisin Quartz.
- rrp: $20.95
Intense I-Color Play Up Powder Shadow
Almay Intense I-Color Play Up Powder Shadow enhances, intensifies and 'plays up' natural eye colour for a more dramatic look. Each palette consists of three shades: a light and deep shade to compliment natural eye colour and a contrasting shade to make eyes 'pop.' The silky powders blend on smoothly and evenly, and the long-lasting colour pigments stay put all day and won't fade or crease. Available in Trio for Brown Eyes, Trio for Blue Eyes, Trio for Hazel Eyes and Trio for Green Eyes.
- rrp: $20.95
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Intense I-Color Play Up Volumizing Mascara
Almay Intense I-Color Play Up Volumizing Mascara has a rich contrasting colour to make eyes stand out. Its patented brush has shorter bristles for even application and longer bristles to comb through for a clump-free result. It gives lashes up to 300 per cent more volume, and is enriched with silk proteins and vitamins A and E to keep lashes soft. Almay Intense I-Color Play Up Volumizing Mascara has a rich contrasting colour to make eyes stand out. Its patented brush has shorter bristles for even application and longer bristles to comb through for a clump-free result. It is enriched with silk proteins and vitamins A and E to keep lashes soft. Available in Purple Amethyst, Brown Topaz, Raisin Quartz and Black Pearl.
- rrp: $20.95








