Colgate Optic White is a revolutionary whitening toothpaste that features the whitening ingredient that dentists use* to deliver three shades whiter teeth after four weeks use. The patented concept behind Colgate Optic White has been 20 years in the making, and harnesses the powerful effects of hydrogen peroxide to go beyond surface stain removal to deeply whiten teeth. Always read the label. Use only as directed Love Colgate Optic White? Try the new Colgate Optic White Toothbrush + Whitening Pen. *Gentle, lower strength 1% hydrogen peroxide formula for everyday use. Individual results may vary.
Winner of 2014 Glosscar Award
Winner of 2013 Best in Beauty Award