Colgate - Colgate Optic White


Colgate Optic White

  • Overall rating: StarStarStarStarStar-disabled

Colgate Optic White is a revolutionary whitening toothpaste that features the whitening ingredient that dentists use* to deliver three shades whiter teeth after four weeks use. The patented concept behind Colgate Optic White has been 20 years in the making, and harnesses the powerful effects of hydrogen peroxide to go beyond surface stain removal to deeply whiten teeth.

Always read the label. Use only as directed

Love Colgate Optic White? Try the new Colgate Optic White Toothbrush + Whitening Pen.

*Gentle, lower strength 1% hydrogen peroxide formula for everyday use. Individual results may vary.


Pack size:


Priceline and pharmacies nationally.

Consumer Hotline:

1800 802 307

Web site:


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Rating: StarStarStarStarStar-disabled

a great whitening toothpaste!

I received this product from bh to review and good thing too, as I'ved tried my fair share of at home whitening products and have never found them to deliver. This product on the otherhand does whiten! First up, the packaging is sturdy and easy to use. The tube isnt as hard as other toothpastes tubes. The taste is a subtle minty flavour which really suits me as I find some toothpastes overpowering and stings but this has a fresh flavour without the sting.

This toothpaste claims to whiten teeth in 3 days which I was skeptical about and unfortunately it didn't deliver. However, right off the bat I found this to be a great toothpaste and much preferred this over my usual toothpaste. It kept my teeth feeling clean throughout the day which I really liked. I kept using the toothpaste and found that my teeth were noticeably whiter after a week and continues to whiten. Very impressed! Also, I didn't experience any sensitivity as has been the case with at home whitening products I've used in the past. Bonus!



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White Teeth in 3 weeks!

This trial came right in time for me as I was a bridesmaid for a friend’s wedding in a couple of weeks’ time. I decided that both my partner and I should use this and I was impressed with the results. My partner is a smoker and a big coffee drinker so his teeth were a lot more coloured and stained than mine to start with. We used it together morning and night and the difference was pretty impressive. We took before and after photos and you can notice a significant difference of colour. Our teeth were a lot whiter after using this product after 3 weeks. The stand-up red tube makes me easy to leave on the bathroom counter to remind you to brush your teeth. To be honest I didn’t notice whiter teeth in 3 days, but within the first week there was a noticeable different that I was really impressed with. The toothpaste has a pleasant taste, nothing too fresh or minty; it seems to foam up more than regular Colgate toothpastes. A little bit goes a long way. It is an easy and effective way to get white teeth. Don’t expect overnight results, but overtime you get great results. For $10 it is a great investment to keep your teeth white. The tube has a lot of product and you don’t need a lot for great results. We will continue to use this toothpaste to maintain whiter teeth.


Use morning and night for 3 weeks to see the best results!

Ideal for

People who want to maintain sparkly white smiles.



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Fresh and nice

It's a nice big tube for the price you pay so must Say good value for money ! I started using it as soon as I got it in my mail , I was really excited to see nice white teeth in 3 days but I cannt see that difference so I gave my husband to try it and I was amazed to see results I can actually see his teeth whitened in few days so it gets a tick from me for whitening teeth plus I love the feeling it leaves after brushing into my mouth it feels fresh and cool so I must say not just me but my husband really enjoy this trial and brushing teeth every single time with this Colgate optic white toothpaste !! We also do like its click open lid than that twist open lids as its easy to open and close !Thx colgate !!


use it twice a day to see the results it claims

Ideal for




Rating: StarStarStarStarStar

Cleaner, brighter, whiter!

I honestly didn't think that I could get whiter teeth from a toothpaste. Almost two years ago, I went gone through my dentist and paid around $300 to get my teeth professionally whitened. Admittedly the results were probably a lot more faster than what I got with this toothpaste, but the results seem to be quite similar. I’ve been using this toothpaste for almost 3 weeks straight now and I’ve noticed a huge difference. My teeth are looking cleaner and the yellow-ish tinge, from a little too much coffee, has faded immensely.

I have quite sensitive teeth but I didn't find that this toothpaste enhanced that sensitivity, though there is labelling on the package that suggests it is a side effect. I would recommend this toothpaste to those who don’t want to spend big on getting whiter teeth, who also have a little more patience. It isn’t a very long time to wait to be able to see a difference. I loved that it was something I didn’t have to do on top of my already jam-packed beauty routine. I just brush my teeth!



Rating: StarStarStarStarStar-disabled

Fresh and different

What they claim: With regular use, this revolutionary whitening toothpaste containing the whitening ingredient that dentists use*: Goes beyond surface stain removal to deeply whiten teeth. Removes stains ordinary toothpastes don't. Whitens teeth by 3 shades†. Plus, its special enamel safe formula provides all of the benefits of standard fluoride toothpaste for daily use.

Immediate thoughts on viewing the product: I really appreciate the bright pop of red with this freshly branded product. Even better, the fact you can stand this tube up on it's own and it doesn't take up a ridiculous amount of counter space. It's a bright, cheerful product visually, the product internally (should technically) has the capacity to work itself down the tube via gravity and if you don't have a bathroom cup holder, you don't need it with this baby. What I found confronting is the price point, however I did want to give this baby a go, particularly as I had tried the pen.

My thoughts on application: I really don't think this stuff is like your typical toothpaste. The consistency is thinner. Much thinner. It runs right into the bristles of your brush so be prepared, Girl and Boy Scouts! The other point to be mindful of is it does not foam the way other toothpastes generally do. On that point, I don't mind. This toothpaste has an extremely refreshing mint taste to it, and I really appreciate the texture, where it has a slight grainy feel to it without feeling too abrasive. It is particularly refreshing without leaving a burning feeling in my mouth. As for it's ability to whiten; I am of two minds. I feel this is a good maintenance program product for those who have had their teeth professionally whitened. I did not see any discernible improvement in the overall coloration of my teeth (i.e. it did not lighten by three shades in the month of consistent use and I was watching twice a day, every day for more than four weeks), however I did note a more even consistency in the colour of my teeth. Please note my teeth have been professionally whitened approximately six months ago.


Be mindful of the slight abrasive nature of this 'paste', the slightly runny consistency and its tendency towards less foam.

Ideal for

Those who want a product for post-professional whitening maintenance that you can buy over the counter rather than via your dentist.



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Mouth Skin Peeling..?

Every time I used this toothpaste i wake up the next morning and all the skin in my mouth is majorly. It's kind of disgusting. I also didn't see any whitening results (although with my kind of teeth results are hard to see) to me its seems like regular toothpaste with a side effect of intense skin peeling! RESPONSE FROM COLGATE: Hi Lil99, it’s Colgate here. We saw your comments about Colgate Optic White and are sorry to hear that you didn't find our product to work for you. As the oral exfoliation you mention could be due to a number of factors, we'd like to get some further details from you and perhaps help to identify a Colgate Toothpaste which better suits your needs. Please contact us on 1800 802 307 or via our website at so we can talk. Thanks!



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Okay formula, but results aren't as drastic as advertised.

After seeing the ads on tv, I was super excited to give this product a try! I drink green tea every day so my teeth are a little off white. I used this product over 3 months and saw a little difference, but nothing drastic. My teeth may have changed to one shade lighter, but definitely nothing more than that. I got it on special, but it's a little expensive for a regular toothpaste. Additionally, I had a little sensitivity with this toothpaste that I hadn't experienced with other whitening formulas (and my teeth aren't normally sensitive either!). All in all, I wouldn't recommend this for properly whitening your teeth (there are better products for that) but it was a pleasant tasting toothpaste that got the job done.



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regular toothpaste?

When I saw the ad for this toothpaste, I was immediately sold. Upon purchasing I had high hopes for this toothpaste. Although I don't have extremely stained teeth, or much yellowing I was hoping just for some brightening effects.

Compared to my old toothpaste, there was a huge difference in the way it felt in my mouth. It seemed much more minty and powerful, almost like a listerine burn but not as potent. It made me think that the whitening was really working.

Although the effects were not as drastic as advertised nor as fast acting, I did see a slow brightening but nothing too drastic. I would try out other whitening toothpastes before deciding whether or not to repurchase. RESPONSE FROM COLGATE: Hi there SilverLine, it's Colgate here. Thanks so much for your comments about Colgate Optic White! The strong taste is due to the wintergreen flavour which is quite different to our other toothpastes. We're pleased you found an improvement in brightness after use and would like to remind you that after 4 weeks and continued use, you should see up to 3 shades whiter teeth. This is because Colgate Optic White is the only daily use toothpaste with the whitening ingredient that dentists use. For more immediate results, we recommend Colgate Optic White Toothbrush + Built-in Whitening Pen for whiter teeth in just 2 days!



Rating: StarStarStarStarStar-disabled

nice toothpaste

This toothpaste is quite pricey but helps your teeth to whiten and helps removing stains from drinking coffeeand tea regularly, like me who can't resist to have a sip of cup of coffee or tea in a day..this toothpaste makes your breath fresh and keep your teeth healthy..It's a must to complete your beauty regime.


Brush teeth 3x a day

Ideal for

Whitening your teeth



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I have tried so many whitening products in the past and they never worked. So I was a bit hesitant buying Colgate Optic White toothpaste when it came out.

I was shocked! First of all, it didn't taste bad and the packaging is so attractive! But it took a while before I saw any difference but at least it worked.

I now use this toothpaste together with the Colgate Optic White toothbrush + Built-In Whitening Pen and it is incredible!

I will keep using this product. Not only is it working, but it is also cheaper than dental whitening by the dentists

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