Colgate - Colgate Optic White


Colgate Optic White

  • Overall rating: StarStarStarStarStar-disabled

Colgate Optic White is a revolutionary whitening toothpaste that features the whitening ingredient that dentists use* to deliver three shades whiter teeth after four weeks use. The patented concept behind Colgate Optic White has been 20 years in the making, and harnesses the powerful effects of hydrogen peroxide to go beyond surface stain removal to deeply whiten teeth.

Always read the label. Use only as directed

Love Colgate Optic White? Try the new Colgate Optic White Toothbrush + Whitening Pen.

*Gentle, lower strength 1% hydrogen peroxide formula for everyday use. Individual results may vary.


Pack size:


Priceline and pharmacies nationally.

Consumer Hotline:

1800 802 307

Web site:


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Fresh and different

What they claim: With regular use, this revolutionary whitening toothpaste containing the whitening ingredient that dentists use*: Goes beyond surface stain removal to deeply whiten teeth. Removes stains ordinary toothpastes don't. Whitens teeth by 3 shades†. Plus, its special enamel safe formula provides all of the benefits of standard fluoride toothpaste for daily use.

Immediate thoughts on viewing the product: I really appreciate the bright pop of red with this freshly branded product. Even better, the fact you can stand this tube up on it's own and it doesn't take up a ridiculous amount of counter space. It's a bright, cheerful product visually, the product internally (should technically) has the capacity to work itself down the tube via gravity and if you don't have a bathroom cup holder, you don't need it with this baby. What I found confronting is the price point, however I did want to give this baby a go, particularly as I had tried the pen.

My thoughts on application: I really don't think this stuff is like your typical toothpaste. The consistency is thinner. Much thinner. It runs right into the bristles of your brush so be prepared, Girl and Boy Scouts! The other point to be mindful of is it does not foam the way other toothpastes generally do. On that point, I don't mind. This toothpaste has an extremely refreshing mint taste to it, and I really appreciate the texture, where it has a slight grainy feel to it without feeling too abrasive. It is particularly refreshing without leaving a burning feeling in my mouth. As for it's ability to whiten; I am of two minds. I feel this is a good maintenance program product for those who have had their teeth professionally whitened. I did not see any discernible improvement in the overall coloration of my teeth (i.e. it did not lighten by three shades in the month of consistent use and I was watching twice a day, every day for more than four weeks), however I did note a more even consistency in the colour of my teeth. Please note my teeth have been professionally whitened approximately six months ago.


Be mindful of the slight abrasive nature of this 'paste', the slightly runny consistency and its tendency towards less foam.

Ideal for

Those who want a product for post-professional whitening maintenance that you can buy over the counter rather than via your dentist.



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Mouth Skin Peeling..?

Every time I used this toothpaste i wake up the next morning and all the skin in my mouth is majorly. It's kind of disgusting. I also didn't see any whitening results (although with my kind of teeth results are hard to see) to me its seems like regular toothpaste with a side effect of intense skin peeling! RESPONSE FROM COLGATE: Hi Lil99, it’s Colgate here. We saw your comments about Colgate Optic White and are sorry to hear that you didn't find our product to work for you. As the oral exfoliation you mention could be due to a number of factors, we'd like to get some further details from you and perhaps help to identify a Colgate Toothpaste which better suits your needs. Please contact us on 1800 802 307 or via our website at so we can talk. Thanks!



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Okay formula, but results aren't as drastic as advertised.

After seeing the ads on tv, I was super excited to give this product a try! I drink green tea every day so my teeth are a little off white. I used this product over 3 months and saw a little difference, but nothing drastic. My teeth may have changed to one shade lighter, but definitely nothing more than that. I got it on special, but it's a little expensive for a regular toothpaste. Additionally, I had a little sensitivity with this toothpaste that I hadn't experienced with other whitening formulas (and my teeth aren't normally sensitive either!). All in all, I wouldn't recommend this for properly whitening your teeth (there are better products for that) but it was a pleasant tasting toothpaste that got the job done.



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regular toothpaste?

When I saw the ad for this toothpaste, I was immediately sold. Upon purchasing I had high hopes for this toothpaste. Although I don't have extremely stained teeth, or much yellowing I was hoping just for some brightening effects.

Compared to my old toothpaste, there was a huge difference in the way it felt in my mouth. It seemed much more minty and powerful, almost like a listerine burn but not as potent. It made me think that the whitening was really working.

Although the effects were not as drastic as advertised nor as fast acting, I did see a slow brightening but nothing too drastic. I would try out other whitening toothpastes before deciding whether or not to repurchase. RESPONSE FROM COLGATE: Hi there SilverLine, it's Colgate here. Thanks so much for your comments about Colgate Optic White! The strong taste is due to the wintergreen flavour which is quite different to our other toothpastes. We're pleased you found an improvement in brightness after use and would like to remind you that after 4 weeks and continued use, you should see up to 3 shades whiter teeth. This is because Colgate Optic White is the only daily use toothpaste with the whitening ingredient that dentists use. For more immediate results, we recommend Colgate Optic White Toothbrush + Built-in Whitening Pen for whiter teeth in just 2 days!



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nice toothpaste

This toothpaste is quite pricey but helps your teeth to whiten and helps removing stains from drinking coffeeand tea regularly, like me who can't resist to have a sip of cup of coffee or tea in a day..this toothpaste makes your breath fresh and keep your teeth healthy..It's a must to complete your beauty regime.


Brush teeth 3x a day

Ideal for

Whitening your teeth



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I have tried so many whitening products in the past and they never worked. So I was a bit hesitant buying Colgate Optic White toothpaste when it came out.

I was shocked! First of all, it didn't taste bad and the packaging is so attractive! But it took a while before I saw any difference but at least it worked.

I now use this toothpaste together with the Colgate Optic White toothbrush + Built-In Whitening Pen and it is incredible!

I will keep using this product. Not only is it working, but it is also cheaper than dental whitening by the dentists



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I brought this toothpaste whilst shopping for a new one. I was hoping for some whiter teeth.
The overall flavour wasn't to overpowering, left a minty tasty i which lasted a little while. After about 3 weeks I had noticed a shade difference in the colour of my teeth but that is about as far as it went, even when using it twice daily.
I loved that the cap allows for the tube to stand upright, and the bright red on the tube absolutely screams Colgate.


I would recommend that you rinse thoroughly afterwards as I found that it left a residual and a funny after taste.

Ideal for

It's perfect for ever day use but I won't be buying it again, as I can't justify the price over a cheaper Colgate which can do the same job



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Nice tasting toothpaste

I buy this whenever I see it on special but don't find enough benefits over cheaper toothpastes to pay full price. Great taste and leaves mouth feeling clean and fresh. I think I notice a slight difference in the whiteness of my teeth after regular use but not as obvious as I was expecting. I think there's better whitening products out there but this does have a nice taste to it for a daily use.



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Great price

Love this product it's such a good price and actually does what it says it should! I have got my teeth professionally whitened and I just use this toothpaste to maintain. Defiantly the best out of the ones at a similar price range.



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reasonable results for a reasonable price

I am currently using the optic white toothpaste and having used whitening gel from my dentist in the past i would say the results are reasonable. You will not get results as quickly as the whitening gels but if the toothpaste is used as directed they will come close. It's a good paste to maintain your white teeth after professional whitening.


I avoid drinking tea and coffee and eating any foods that could stain my teeth (berries is a big one!) for around half an hour or so after brushing just as i would using the gels from the dentist.

Ideal for

anyone wanting to brighten their smile

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